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HOP RIVER BRANDINGIf there’s anything we appreciate here at B&Y, it’s great design and a good spot to catch an after-hours drink. Locally owned Hop River Brewing Company gave us an opportunity for both. The logo we created isn’t just pretty to look at; it also...
Originally called Harvest HCM, this compensation management company wanted a new identity that would better reflect their innovative software solution and tell a story around their offering. After extensive research that helped us determine Harvest’s key...
BOYDEN & YOUNGBLUTT SPREADING JOY THROUGH SONG
With the goal of helping shape and educate the next generation of physicians, Parkview Health introduced its accredited Graduate Medical Education program in 2021. This exciting step came with the opportunity to reach out to medical students and inspire them to choose...
BEACON HEALTH SYSTEMCHOOSE BEACONFor Beacon Health’s branding TV and videos, we wanted to solidify the health system as a leader that’s truly engrained in their community. To do that, we came up with the idea of Beacon being a positive “thread” that connects patients...
BOYDEN & YOUNGBLUTTFighting for FirstsIn 2019, we dedicated our B&Y holiday card and cause to raising awareness for infant mortality. Considered the death of any child before their first birthday, the infant mortality rate is an important indicator of overall...
BURT BLEEBURT BLEE BRANDINGLocal law firm Burt, Blee, Dixon, Sutton & Bloom has been a part of the Fort Wayne community since the 1920s. Although their rich history is an important part of their identity, through the years they’ve evolved to offer more progressive...
PARKVIEW HEALTHTHE AROMA OF COURAGEEvery year, B&Y dedicates our holiday card to raising awareness for a local cause or charity. This time around, we wanted to make it more of an all-year effort. And just like that, the Courage Candle was born. We opened up an...
PARKVIEW HEART INSTITUTEWE BELIEVE IN BETTER HEART CAMPAIGNWhen you pass by the houses in your neighborhood, do you ever stop and think about the people who are living there and the hardships they might be facing? This was the inspiration behind our holiday card this...
BOYDEN & YOUNGBLUTTEVERY DOOR HAS A STORY TO TELLWhen you pass by the houses in your neighborhood, do you ever stop and think about the people who are living there and the hardships they might be facing? This was the inspiration behind our holiday card this year,...
ZIMMER BIOMETNICKNAME CAMPAIGNFor their new digital campaign, orthopedic powerhouse Zimmer Biomet had a lot they wanted to accomplish: build brand awareness, block competitive threats and reach prospective patients throughout the continuum of care. To accomplish that,...
TRISTAR HEALTHSJRI - LIFE IN MOTION CAMPAIGNThe Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the quality of...
african american healthcare allianceFUNDRAISING INVITE & COLLATERALWhen you’re working for an incredibly important cause, like lowering infant mortality rates, you’ve got to pull out all the stops to create awareness and raise donations to make a real change. The...
PARKVIEW HEALTHWE BELIEVE IN BETTER CAMPAIGNTasked with creating a new branding campaign for Parkview Health, B&Y found inspiration in the people of Parkview — the dedicated co-workers and physicians who continually strive to deliver better healthcare and a better...
VAN WERT HEALTHVan Wert County HOSPITAL REBRANDAlthough Van Wert County Hospital had invested an incredible amount of resources to improve the level of care they could provide, they didn’t have the reputation to match. For their transformation to be complete, they...
boyden & youngbluttdream onIsn’t the holiday season all about giving back? That’s why we dedicate our holiday card each year to a local cause. This year, we put our focus on something we all take for granted: having a safe place to lay our heads at night....
trc studioswebsiteWhat ad agency wouldn’t want the chance to create a website for a recording studio located in Music City? When Nashville-based TRC Studios came to us for a website overhaul, we jumped at the chance to put our skills to good use. The site is a little...
boyden & youngbluttthread of hopeAt B&Y, we like to celebrate the holiday season by helping those who are less fortunate than ourselves. That means dedicating our holiday card to a local cause or charity that we care about. This year, we’re raising awareness...
martin methodist collegeonward & upwardA small college in the rolling hills of Tennessee, Martin Methodist College (MMC) needed a way to get students to enroll last-minute for the upcoming school year. MMC already had a lengthy brochure with details of the college...
PARKVIEW firstcarecommunity of careParkview FirstCare is a group of walk-in clinics that provides quick care from a trusted Parkview Physicians Group (PPG) team. With the overall branding for the clinics already established, the next step was to promote FirstCare as...
northeast indiana regional partnershipsite selector mailerEach year, the Northeast Indiana Regional Partnership sends a “gift” to site selectors who could potentially consider Fort Wayne/northeast Indiana as a place to move or develop their company. This gift has an...
boyden & youngblutti hear whiteEvery year, B&Y dedicates our holiday card to a local cause or charity we feel passionate about. This year, we chose to put our efforts into raising awareness of two centers that help emotionally troubled children. To highlight...
spaxfacebook giveawayWhen it comes to marketing, it’s important to not underestimate the power of a good social media campaign. SPAX knew just that, and trusted the B&Y team with creating a game plan to grow their Facebook following, gain market exposure and...
PARKVIEWGO CAMPAIGNWhen Parkview decided to take a new approach to healthcare that focuses on the well-being of each person as a whole, B&Y was challenged to create a campaign to engage the community in this new direction. We started by brainstorming what we...
PARKVIEW HEALTHelite woman CAMPAIGNA part of Parkview Physicians Group, Elite Woman offers women health and beauty services like facials and laser treatments. Because they are dedicated to helping women look and feel their best, Elite Woman needed a brand image that...
fwac department of healthheroes plan CAMPAIGNHow do you encourage an entire community to take steps for better health? An eye-catching, whimsical campaign certainly gets the job done. In this case, the Fort Wayne – Allen County Department of Health was on a mission to...
william maryalumni journeysWilliam and Mary, a university in Williamsburg, Virginia, was in need of print pieces to send to their alumni about their Alumni Journeys fundraising trips. The challenge for B&Y was to create something that wouldn’t get thrown away as...
boyden & youngbluttmake every day countEvery year, B&Y dedicates our holiday card to a local cause or charity we feel passionate about. On this particular year, we focused our attention on a cause that was close to our hearts. Because our co-worker Linda had...
ipfwdare to imagineAs the largest university in northeast Indiana, IPFW is a unique client that calls for a unique approach – a TV spot that's unlike all of the other college campus ads. Using a fun animation technique and inspiring, dream-like copy that encourages...
IABbranding & launch CAMPAIGNThere are a lot of hurdles to cross when two separate institutions decide to consolidate into one. When Grabill Bank and Markle Bank teamed up to become iAB Financial Bank, B&Y was brought on board to help them reach the finish...
desiarbuildingFor a new eyewear company hitting the retail scene for the first time, defining their brand is a crucial step. Working with the company’s founder and creative director, B&Y set out to create the look and feel for Desiar from scratch. That meant...
biometless is moreWhen Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time, less...
the newerk museumtravel with a unique perspectiveThe Newark Museum in New Jersey offers incredible trips every year that their members can take. The product is certainly awesome, but getting people to actually sign up for these trips was the real challenge. B&Y...
PARKVIEWfirstcare campaignWith pop-up retail clinics being built at every corner, Parkview FirstCare needed a way to put their walk-in clinics ahead of the rest. So, B&Y set our sights on one of the things FirstCare has that the others don’t – an incredible team...
PYGMYcampaignPygmy Boats has always had a great heirloom product (do-it-yourself boat kits), but did not always have the look to go with it. B&Y's job was to create print materials that focused on the hands-on craftsman who not only enjoys kayaking, but wants to...
first national bankfacebook campaignFirst National Bank and Trust Company serves 9 communities in Wisconsin and Illinois. Their challenge was reaching and engaging highly targeted prospects in the small communities surrounding their market areas. B&Y activated a...
PARKVIEWPARKVIEW fieldAs one of the major sports attractions in the region, Parkview decided it was time to “up their advertising game” at Parkview Field – working with the TinCaps and Parkview Physicians Group to strengthen the Parkview brand within the stadium....
PARKVIEWelectronic health recordHow do you explain a complicated idea in just 30 seconds? At B&Y, we used colorful motion graphics to communicate the benefits of Parkview’s new electronic health record — a real-time, digital version of each patient’s medical...
boyden & youngbluttcreative geniusWhen it comes to out-of-home advertising, sometimes an example is a great way to get the creative juices flowing. That was exactly what we hoped to accomplish with this Einstein mirror cling — to show our clients that out-of-home...
PARKVIEWPARKVIEW heart and er tvWhen B&Y was tasked with creating TV commercials for two of Parkview’s biggest service lines — emergency and heart — we came up with a unique twist on an old idea. Why not feature Parkview physicians in a traditional “talking head”...
PARKVIEWmychart CAMPAIGNTechnology was the name of the game at B&Y for the MyChart campaign. A “techy” look and feel helped relay the message about this incredible resource that allows patients to take an active role in their healthcare experience. MyChart lets...
PARKVIEW ortho hospitalsuperhero CAMPAIGNAs an entire hospital dedicated solely to handling orthopedics, Parkview Ortho Hospital (POH) needed an advertising campaign that was all their own – cohesive with, yet independent from, the overarching Parkview Health System....
mkmmkm identity & websiteEvery brand needs a facelift once in a while. Architecture and design firm Morrison Kattman Menze was no exception. The company’s name, logo and website were ready for revitalization, with the goal of giving their brand new life and...
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PARKVIEWmom outdoor mall CAMPAIGNBuilding off of the already successful Parkview Mom campaign, this new out-of-home addition at Jefferson Pointe was a great way to reach local moms and moms-to-be about Parkview birth planner services. Around the shopping center,...
PARKVIEW HEALTHannual reportEach year, Indiana University-Purdue University Fort Wayne sends out an annual report, recapping the year as a whole. And each year, we successfully encompass that entire year of triumphs, challenges and changes into one beautiful, printed...
don't text & drivefacebook ad CAMPAIGNWith almost 89,000 fans, we already know that the Don’t Text and Drive Facebook page is a huge success. But, how can we get the word out about this life-saving message even more effectively? At B&Y, we decided to set our...
biomet"younique" CAMPAIGNBiomet Orthopedics has a completely unique approach to knee replacements that requires an equally unique approach to marketing. That’s why we came up with “Younique” – a creative message that focused on the patient’s specific needs and...
PARKVIEWPRMC openingTo create buzz about the new Parkview Regional Medical Center opening soon, B&Y took Glenbrook Square by storm. Glenbrook, a million square foot shopping mall that sees roughly 15 million visitors a year, was given a Parkview makeover. Hundreds...
starcraftelevatePutting the boat front and center was the name of the game for this Starcraft campaign. Point-of-purchase posters, brochures and print ads promoted the new lineup of boats with a series of stylized photography and conceptual copy. All of the focus was...
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