Parkview Health

Parkview Mom 2.0

With the overwhelming success of the first Parkview Mom campaign, Parkview decided it was time for round two. This new Parkview Mom campaign has the same focus as the first one — letting real Parkview moms and babies steal the show. But this time, we incorporated a fresh look and feel, along with sweet new music, to update the campaign and make it relatable to moms wanting to welcome their bundles of joy at Parkview.

DELIVERABLES
  • Strategy
  • Photography
  • Storyboarding
  • TV
  • Web Design
  • Digital
  • Ads
  • Outdoor
  • Radio
  • Video
  • Out-of-Home

THE RESULTS

  • Moms-to-be are able to relate to the women they see in the campaign, encouraging them to become Parkview moms, too
  • With fun messaging, adorable babies and catchy music, the audience can’t help but smile and want to share the campaign on social media