CHALLENGER DESIGNS
Brand Overhaul
Luxury outdoor cabinet company Challenger Designs knew they had a great product. But they also knew their brand wasn’t doing their offering justice. After conducting in-depth interviews with Challenger’s dealer audience, B&Y was armed and ready — and we set to work coming up with a strategy to flaunt Challenger’s greatest strengths and give them a brand position they could own in the market. Because Challenger’s competition are all considered high-end, we had to ask ourselves, “What does Challenger have that the others don’t?” The answer was obvious: greater durability. With a unique angle and our sights set on an audience that values aesthetics and longevity, we created a luxurious yet practical brand for Challenger that shows you can have the best of both worlds.
- Branding
- Strategy
- Photography
- Storyboarding
- Print Collateral
- Video
- Tradeshow
- Sales Tools
![Brochure_1](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1174,h_782/https://b-y.net/wp-content/uploads/2024/01/Brochure_1.jpg)
![Brochure_2b](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1175,h_384/https://b-y.net/wp-content/uploads/2024/01/Brochure_2b.jpg)
![Brochure_3](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1173,h_782/https://b-y.net/wp-content/uploads/2024/01/Brochure_3.jpg)
![Brochure_4](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1175,h_784/https://b-y.net/wp-content/uploads/2024/01/Brochure_4.jpg)
![Brochure_5](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1175,h_784/https://b-y.net/wp-content/uploads/2024/01/Brochure_5.jpg)
CHALLENGER DESIGNS BRAND VIDEO
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_946,h_745/https://b-y.net/wp-content/uploads/2024/01/Poster_1.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_946,h_745/https://b-y.net/wp-content/uploads/2024/01/Poster_3.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_944,h_745/https://b-y.net/wp-content/uploads/2024/01/Poster_2-1.jpg)