120 West Superior Street
Fort Wayne, IN 46802



When Parkview decided to take a new approach to healthcare that focuses on the well-being of each person as a whole, B&Y was challenged to create a campaign to engage the community in this new direction. We started by brainstorming what we wanted the audience to get out of the message, and the answer was clear: we wanted them to take action and get inspired to be healthy. We wanted to show them how one small change can make a big impact on overall well-being of mind, body, spirit and community.  

  • Strategy
  • Photography
  • Storyboarding
  • TV
  • Web Design
  • Digital
  • Ads
  • Outdoor
  • Radio
  • Infographic Video
  • Out-of-Home

the solution:

  • The GO Campaign was created to inspire people to get going on the path to better health
  • Bright colors and fun visuals create a simple concept that is unintimidating to any person making a healthy change
  • A TV spot, radio commercial, online ads, outdoor ads, print ads and a microsite  provide vital information to the community about the GO Campaign and how to get involved
  • The GO Challenge inspires people with monthly challenges designed to help get them healthy in a fun and interactive way

the result:

  • The audience learned the different ways they can make a healthy change in their lives, spreading Parkview’s mission of improving the community’s well-being
  • By creating a realistic goal for any member of the community, we are able to reach a large number of people with our action-inducing message
  • Parkview is thrilled to have a message that inspires their patients to be & stay healthy