william mary
alumni journeys
William and Mary, a university in Williamsburg, Virginia, was in need of print pieces to send to their alumni about their Alumni Journeys fundraising trips. The challenge for B&Y was to create something that wouldn’t get thrown away as soon as it arrived in the mail. An eye-catching brochure and a beautiful travel calendar full of swoon-worthy photography was just the answer.
DELIVERABLES
- Print Collateral
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_640/https://b-y.net/wp-content/uploads/2020/05/William_Mary_1.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_400/https://b-y.net/wp-content/uploads/2020/05/William_Mary_2a.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_400/https://b-y.net/wp-content/uploads/2020/05/William_Mary_2b.jpg)
the solution:
- Help alumni members visualize the beauty and excitement of the offered destinations
- Create sales pieces that the audience will want to keep long after receiving them — hanging them on their refrigerator, bulletin boards, office walls, etc.
- A sophisticated yet stunning design keeps the university’s personality front-and-center, while also appealing to their audiences’ adventurous side
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_640/https://b-y.net/wp-content/uploads/2020/05/William_Mary_3.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_400/https://b-y.net/wp-content/uploads/2020/05/William_Mary_4a.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_400/https://b-y.net/wp-content/uploads/2020/05/William_Mary_4b.jpg)