exactech
Corporate BRAND CAMPAIGN
Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience. After conducting quantitative surgeon research, B&Y was able to land on a creative direction that would get them noticed and position them favorably in the market. Our “EXACTLY” campaign was a clever way to utilize the Exactech name to aid in brand recall and let surgeons know that Exactech has exactly what they need to perform at their best. Stylized, dark photography and a sophisticated lighting technique created a unique look that allowed us to tell a powerful story focused on the surgeon and everything they could accomplish with Exactech.
- Strategy
- Photography
- Storyboarding
- Digital
- Video
- Tradeshow
:30 BRAND ANTHEM VIDEO
:60 BRAND ANTHEM VIDEO
TRADE SHOW GRAPHICS
DIGITAL ADS
B&Y has been such a wonderful partner and really helped us create the right message and then strategically reach orthopedic surgeons. I love working with them and am so thankful to have them as part of our team.”
NANCY WALSH
Senior Director,
Marketing Communications
Exactech
CAMPAIGN PHOTOGRAPHY