Heroes Plan Campaign

FWAC Department of Health

How do you encourage an entire community to take steps for better health? An eye-catching, whimsical campaign certainly gets the job done. In this case, the Fort Wayne – Allen County Department of Health was on a mission to encourage the surrounding areas to prevent life-threatening respiratory viruses. It’s an important message that needs to be taken seriously…in the most fun way possible. Exciting imagery and bold colors encourage everyone to be a hero by protecting themselves and their families from preventable viruses. Even heroes need a plan to stay healthy.

the solution:

  • Encourage everyday people to become “heroes” by getting immunizations and having prevention toolkits
  • Educate the community on the dangers of these viruses and how they can prevent them
  •  Create a unique, unforgettable look for the campaign that brings a smile to peoples’ faces and helps them remember the campaign
  • Utilize a microsite, vehicle wrap, posters, billboards, infographic video and other mediums to reach as many people in the community as possible