120 West Superior Street
Fort Wayne, IN 46802



The Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the quality of their work, SJRI wanted to reach farther and dig deeper — and they wanted to do it with marketing that feels different. So, B&Y created a high-tech campaign that features the SJRI surgeons people already know and love. This combination of futuristic and familiar helps show patients that SJRI is the right choice to help put their lives back in motion. 

  • Photography
  • Storyboarding
  • TV
  • Ads

the details:

  • Bold colors and fluid, flowing graphics act as visual representations of what life in motion truly looks like: colorful, exciting and full of the activities people love to do
  • A techy look and feel helps get the point across that SJRI has the most advanced technologies and innovative treatments for their patients
  • By featuring the SJRI doctors in the TV spot, we’re adding a personal touch to help the patient make a connection
  • Everything from the message to the music to the design stands out from typical orthopedic lifestyle campaigns