When it comes to marketing, it’s important to not underestimate the power of a good social media campaign. SPAX knew just that, and trusted the B&Y team with creating a game plan to grow their Facebook following, gain market exposure and collect valuable customer information. By utilizing SPAX’s partnership with power tool company RIDGID®, B&Y was able to facilitate a giveaway through social media that incentivized people to follow the SPAX Facebook page. With the contest reach totaling 225,000, the results were nothing short of impressive.
- Increase brand awareness
- Increase brand loyalty
- Utilize incentivized media (giveaway)
- Collect email addresses for follow-up communication
- Grow the Facebook audience with high-quality fans to gain market exposure
- Utilize partnership marketing with RIDGID® to drive the brand, broaden customer awareness and create stronger customer value