Less is More

Biomet

When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time, less invasive, etc.), we came up with the “Less Is More” campaign. Through TV, print and digital mediums, we were able to explain patient benefits in a straightforward, easy to understand way. By using an apple to compare implant options, a very complex concept suddenly became very simple and audience-friendly.

the results:

  • 94% of people ranked the commercial as completely believable
  • 96% of people ranked the commercial as extremely easy to understand

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    of people would discuss this product with their doctor

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    of people would visit the website for a local surgeon in their area