Travel with a Unique Perspective

The Newerk Museum

The Newark Museum in New Jersey offers incredible trips every year that their members can take. The product is certainly awesome, but getting people to actually sign up for these trips was the real challenge. B&Y took this as a chance to display some gorgeous photography — turning ordinary travel pieces into beautiful works of art. By putting the photography front and center, the campaign was visually stunning and functional, encouraging people to not miss out on the trip of a lifetime.

the solution:

  • Create a brochure, poster and invitation that highlight the various destinations available
  • Use stunning photographs that people will actually want to look at and learn more about
  • This unique perspective allows people to visualize the trips and what it would be like to partake