Site Selector Mailer
Northeast Indiana Regional Partnership
Each year, the Northeast Indiana Regional Partnership sends a “gift” to site selectors who could potentially consider Fort Wayne/northeast Indiana as a place to move or develop their company. This gift has an important job: telling these site selectors why our region is the perfect place for businesses wanting to make a move, and getting them to actually pick up the phone and start a conversation. B&Y had the perfect idea to make this happen. If we want the site selectors to give the Partnership a call, why not make it as easy as possible for them to do just that? A cleverly branded cell-phone headset was just the answer.
Used a phone headset as a quirky way to grab the site selectors’ attention
Fun copy encouraged the site selector to make the “right call” and select northeast Indiana for their business
Branded the phone, box, and inserts to all look like a cohesive, well-planned campaign
Gave the site selectors a gift they will keep, keeping the Partnership top-of-mind every time the phone is used
Created a corresponding microsite with facts and figures that shows why northeast Indiana is a good place to grow a business