Quality Recovery

Branding

With Quality Recovery’s innovative wound care protocol, surgeons could drop-ship a personalized wound care kit directly to their patients following surgery. Although a game-changing solution, there was one major hurdle: ensuring the product looked as good as it performed. The key was in the packaging — it had to be enticing to the patient and something surgeons would be proud to send. B&Y set to work establishing the Quality Recovery brand, including developing a new logo, tagline and microsite with a bold color palette and modern aesthetic that set the stage for the crown jewel: the wound care protocol box. With an eye-catching design, and the option for surgeons to add their own branding for further customization, the packaging helped Quality Recovery gain credibility with both their audiences.