One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.
We’re now dealing with unprecedented change in every aspect of our lives. How we manage uncertainty and the stress it produces affects our futures like never before.