120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

B&Y Insights

Brand Ambassadors vs. Influencers—Which Best Suits Your Brand?

Attract new customers and expand your brand’s reach with brand ambassador or influencer marketing. These relatively newer marketing tactics have staying power, not to mention a serious amount of clout with consumers. A 2020 consumer survey by Matter Communications found that 61% of consumers trust recommendations from friends, family members or influencers on social media compared to only 38% who reported being likely to trust a brand on social media.


Read More

research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Is your intent data reaching its ROI potential?

Is your intent data reaching its ROI potential?

How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.

read more
What do consumers want from your brand in 2021?

What do consumers want from your brand in 2021?

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

read more

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Brand Ambassadors vs. Influencers—Which Best Suits Your Brand?

Brand Ambassadors vs. Influencers—Which Best Suits Your Brand?

Attract new customers and expand your brand’s reach with brand ambassador or influencer marketing. These relatively newer marketing tactics have staying power, not to mention a serious amount of clout with consumers. A 2020 consumer survey by Matter Communications found that 61% of consumers trust recommendations from friends, family members or influencers on social media compared to only 38% who reported being likely to trust a brand on social media.

read more
Where to Look When Your Marketing Dollars Aren’t Working

Where to Look When Your Marketing Dollars Aren’t Working

Do you feel like you’re not seeing the return on investment you were hoping for with your marketing efforts? Occasionally we’ll hear from businesses that they feel like their marketing spend just isn’t paying off the way they’d hoped and they’re not sure why. This tends to be particularly true in regard to digital advertising. If this struggle sounds familiar to you, let’s get to the bottom of it. There are many places to look when your marketing is proving less than effective but, as a start, let’s dig in to five of the most common issues.

read more
7 Tips for Success in Your Agency Partnership

7 Tips for Success in Your Agency Partnership

In our over thirty years as a marketing and advertising agency, we’ve seen first-hand how strong partnerships are built, as well as which pitfalls can strain a relationship between a business and their agency. Today we’re offering our seven top tips for creating a strong, successful working relationship with your agency, right from the first meeting.

read more

DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

read more

Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Could Dynamic Search Ads Improve Your SEM Performance?

Could Dynamic Search Ads Improve Your SEM Performance?

Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.

read more
Does Your Website Have These 7 Key Features?

Does Your Website Have These 7 Key Features?

In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.

read more
Get More Qualified Traffic with Niche Keywords

Get More Qualified Traffic with Niche Keywords

A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.

read more

PR/AWARDS

B&Y Named One of the Top B2B Companies in Indiana by Clutch

B&Y Named One of the Top B2B Companies in Indiana by Clutch

Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.

read more