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B&Y Insights

Do You Have a Well-Balanced Marketing Funnel?

There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.


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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

What do consumers want from your brand in 2021?

What do consumers want from your brand in 2021?

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Do You Have a Well-Balanced Marketing Funnel?

Do You Have a Well-Balanced Marketing Funnel?

There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.

read more
5 Marketing Plan Mistakes and What to Do Instead

5 Marketing Plan Mistakes and What to Do Instead

When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.

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DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

The Importance of Product Packaging & Design

The Importance of Product Packaging & Design

As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.

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3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

How the Holidays Affect Your Digital Marketing

How the Holidays Affect Your Digital Marketing

During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.

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Could Dynamic Search Ads Improve Your SEM Performance?

Could Dynamic Search Ads Improve Your SEM Performance?

Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.

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PR/AWARDS

B&Y Named One of the Top B2B Companies in Indiana by Clutch

B&Y Named One of the Top B2B Companies in Indiana by Clutch

Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.

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