120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

B&Y Insights

B&Y Named One of the Top B2B Companies in Indiana by Clutch

Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.


Read More

research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Is your intent data reaching its ROI potential?

Is your intent data reaching its ROI potential?

How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.

read more
What do consumers want from your brand in 2021?

What do consumers want from your brand in 2021?

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

read more

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Know How Your Ads Are Really Performing with these KPIs

Know How Your Ads Are Really Performing with these KPIs

Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.

read more
Which Media Channels to Use Throughout the Buyer’s Journey

Which Media Channels to Use Throughout the Buyer’s Journey

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

read more

DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

read more

Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Could Dynamic Search Ads Improve Your SEM Performance?

Could Dynamic Search Ads Improve Your SEM Performance?

Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.

read more
Does Your Website Have These 7 Key Features?

Does Your Website Have These 7 Key Features?

In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.

read more
Get More Qualified Traffic with Niche Keywords

Get More Qualified Traffic with Niche Keywords

A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.

read more

PR/AWARDS

B&Y Named One of the Top B2B Companies in Indiana by Clutch

B&Y Named One of the Top B2B Companies in Indiana by Clutch

Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.

read more

Podcasts

We Talk. You Win. That’s our podcast’s title and motto. Listen, watch and read along for advice, research and trends in marketing and advertising.

Selling Services vs. Products – Podcast Episode 3

Selling Services vs. Products – Podcast Episode 3

It can feel tricky to find the right way to talk about services as a salesperson or a marketer, especially if you have previous experience selling physical products. If you’re new to selling in a service industry, never fear. In episode 3 of the We Talk. You Win. podcast, Dustin and Nick discuss their personal experiences with service industry sales and how it compares to roles they’ve held in the past.

read more
7 Elements of a Strong Website (Part 2) – Podcast Episode 2

7 Elements of a Strong Website (Part 2) – Podcast Episode 2

If you are thinking that your website could use an upgrade, we’ve identified seven key elements of a strong website. In part one, we discussed the importance of a strong web presence for every business, why page load speeds matter, and how to keep content relevant and easy to consume for your users. Listen in as Dustin and Nick continue their conversation in episode two.

read more