One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Internal interviews: The surprise hero of the brand discovery process.
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B&Y Insights
Does Your Website Have These 7 Key Features?
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Is your intent data reaching its ROI potential?
How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.
What do consumers want from your brand in 2021?
As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Know How Your Ads Are Really Performing with these KPIs
Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.
Which Media Channels to Use Throughout the Buyer’s Journey
In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.
3 Trends in Healthcare Marketing for 2022 (And ideas to try them out)
As an agency that works with clients across all facets of healthcare, we have a unique perspective on the upcoming marketing trends in the healthcare industry. Here are our predictions on what healthcare systems are going to be focused on in 2022.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
A logo is not just a logo
4 questions to guide creation of your distinguishing mark
3 Ways to Pivot Your Brand Identity
As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.
Look ma, it’s video! A peek inside our new editing suite.
There’s no denying it: the world loves video. It’s quick to digest, easy to share and packs a lot of information in a short amount of time. And not to mention, it can be an extremely powerful marketing tool when done right.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Does Your Website Have These 7 Key Features?
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
Get More Qualified Traffic with Niche Keywords
A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.
How to Increase B2B Sales with Digital Marketing
Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.
PR/AWARDS
jerry & andy talk 30 years of b&y, today’s marketing and laser-cutting brand identities in space
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
COVID-19 Communications Toolkit for Health Systems 2.0
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.
How we can adapt in uncertain times
We’re now dealing with unprecedented change in every aspect of our lives. How we manage uncertainty and the stress it produces affects our futures like never before.