B&Y Insights

5 Types of Taglines & How to Decide Which Is Right for You

It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.


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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Is your intent data reaching its ROI potential?

Is your intent data reaching its ROI potential?

How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.

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What do consumers want from your brand in 2021?

What do consumers want from your brand in 2021?

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

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