One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Internal interviews: The surprise hero of the brand discovery process.
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B&Y Insights
5 Types of Taglines & How to Decide Which Is Right for You
It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Is your intent data reaching its ROI potential?
How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.
What do consumers want from your brand in 2021?
As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Common issues we discover during brand discovery
And why that’s a good thing for you
B&Y’s Unique Brand of Thinking (Part 2)
Art & Science for the Win
B&Y’s Unique Brand of Thinking (Part 1)
Art & Science for the Win
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
A logo is not just a logo
4 questions to guide creation of your distinguishing mark
3 Ways to Pivot Your Brand Identity
As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.
Look ma, it’s video! A peek inside our new editing suite.
There’s no denying it: the world loves video. It’s quick to digest, easy to share and packs a lot of information in a short amount of time. And not to mention, it can be an extremely powerful marketing tool when done right.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Hitting the center of the bullseye.
The value of targeting YOUR ideal customer.
Let’s get digital. Digital.
How to get the most out of your digital campaign.
Add Zero-party Data to Your Marketing Mix for a Win, Win, Win Solution
Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.
PR/AWARDS
jerry & andy talk 30 years of b&y, today’s marketing and laser-cutting brand identities in space
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
COVID-19 Communications Toolkit for Health Systems 2.0
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.
How we can adapt in uncertain times
We’re now dealing with unprecedented change in every aspect of our lives. How we manage uncertainty and the stress it produces affects our futures like never before.