One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Internal interviews: The surprise hero of the brand discovery process.
read more
B&Y Insights
How to Reset Your Healthcare Marketing Plan
If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.
Read More
research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Is your intent data reaching its ROI potential?
How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.
What do consumers want from your brand in 2021?
As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
How to Reset Your Healthcare Marketing Plan
If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.
What is Social Responsibility Marketing and Why Does it Matter?
Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.
Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023
In our digital world, the idea of direct mail marketing—sending consumers advertisements through the postal service—can seem out of date. However, we’re here to make the case for direct mail. A well-done mailer can delight consumers, have more interactivity than a digital ad, and can even be paired with modern technology to make for a really impactful asset in your strategic marketing plan.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
A logo is not just a logo
4 questions to guide creation of your distinguishing mark
3 Ways to Pivot Your Brand Identity
As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.
Look ma, it’s video! A peek inside our new editing suite.
There’s no denying it: the world loves video. It’s quick to digest, easy to share and packs a lot of information in a short amount of time. And not to mention, it can be an extremely powerful marketing tool when done right.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Could Dynamic Search Ads Improve Your SEM Performance?
Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.
Does Your Website Have These 7 Key Features?
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
Get More Qualified Traffic with Niche Keywords
A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.
PR/AWARDS
B&Y Named One of the Top B2B Companies in Indiana by Clutch
Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.
jerry & andy talk 30 years of b&y, today’s marketing and laser-cutting brand identities in space
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
COVID-19 Communications Toolkit for Health Systems 2.0
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.
Podcasts
We Talk. You Win. That’s our podcast’s title and motto. Listen, watch and read along for advice, research and trends in marketing and advertising.
Selling Services vs. Products – Podcast Episode 3
It can feel tricky to find the right way to talk about services as a salesperson or a marketer, especially if you have previous experience selling physical products. If you’re new to selling in a service industry, never fear. In episode 3 of the We Talk. You Win. podcast, Dustin and Nick discuss their personal experiences with service industry sales and how it compares to roles they’ve held in the past.
7 Elements of a Strong Website (Part 2) – Podcast Episode 2
If you are thinking that your website could use an upgrade, we’ve identified seven key elements of a strong website. In part one, we discussed the importance of a strong web presence for every business, why page load speeds matter, and how to keep content relevant and easy to consume for your users. Listen in as Dustin and Nick continue their conversation in episode two.
7 Elements of a Strong Website (Part 1) – Podcast Episode 1
Our first episode of the We Talk. You Win. podcast is part one of a two-part series about websites. In this episode, we discuss why it’s critically important to have a robust web presence as a brand and the first two elements that make a website strong and effective.