One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Internal interviews: The surprise hero of the brand discovery process.
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B&Y Insights
The Importance of Product Packaging & Design
As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Is your intent data reaching its ROI potential?
How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.
What do consumers want from your brand in 2021?
As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Are Trade Shows Still Valuable in 2023?
If you’re a B2B business with the opportunity to attend an industry trade show, they are worth making room for in your budget. Trade shows provide a unique opportunity for you to interact with a large number of qualified prospects who also get the chance to interact with your products.
Can You Define Your Target Audience?
If you were put on the spot, could you describe your brand’s target audience? How much detail could you give? If you feel like you might be at a loss for a quick answer, we can help!
What Is Microlearning? Benefits and How to Get Started
Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
The Importance of Product Packaging & Design
As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.
A logo is not just a logo
4 questions to guide creation of your distinguishing mark
3 Ways to Pivot Your Brand Identity
As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Protect Your Patient Data: How to Target Without Using the Meta Pixel
In our current climate of data breaches and high-profile lawsuits about the mishandling of patient data, there’s been a trend toward being conservative when it comes to tracking through digital ads. Learn how to effectively target social media ads without installing the Meta tracking pixel on your website.
Could Dynamic Search Ads Improve Your SEM Performance?
Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.
Does Your Website Have These 7 Key Features?
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
PR/AWARDS
B&Y Named One of the Top B2B Companies in Indiana by Clutch
Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.
jerry & andy talk 30 years of b&y, today’s marketing and laser-cutting brand identities in space
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
COVID-19 Communications Toolkit for Health Systems 2.0
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.