One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Internal interviews: The surprise hero of the brand discovery process.
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B&Y Insights
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How to Humanize Your Healthcare Brand [Tips to Start!]
The world is fast-paced and increasingly consumers are looking for more opportunities to connect with others. While your brand itself isn’t a human, the people behind it are, as are your patients. And those patients or potential patients want to feel a trusting relationship with your healthcare brand.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Is your intent data reaching its ROI potential?
How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.
What do consumers want from your brand in 2021?
As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
![How to Humanize Your Healthcare Brand [Tips to Start!]](https://b-y.net/wp-content/uploads/2025/04/04-2025_Humanizing-Healthcare_2000x400-400x250.jpg)
How to Humanize Your Healthcare Brand [Tips to Start!]
The world is fast-paced and increasingly consumers are looking for more opportunities to connect with others. While your brand itself isn’t a human, the people behind it are, as are your patients. And those patients or potential patients want to feel a trusting relationship with your healthcare brand.
How Effective Marketing Can Increase Health Equity
“Health equity” and “social determinants of health” can feel like buzzwords when you work in healthcare, but these terms are used so often because they are addressing real phenomena that affect millions of Americans. To prioritize health equity in your marketing, here are a few steps to take to create strategic campaigns that reduce disparity among your target audience.
How to Responsibly Personalize Healthcare Marketing
Let’s take a closer look at how you can effectively personalize healthcare communications so that HIPAA compliance is kept at the forefront while balancing the perception from patients that you’re being helpful and not invasive.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
The Importance of Product Packaging & Design
As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.
A logo is not just a logo
4 questions to guide creation of your distinguishing mark
3 Ways to Pivot Your Brand Identity
As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
3 Takeaways for Marketers from the (Almost?) TikTok Ban
While TikTok was ultimately brought back online, the app’s legal future in the US is still uncertain. Where does that leave marketers who advertise on the platform? While the complete shutdown that many prepared for didn’t happen, there are still a few important lessons to be learned from this entire debacle.
3 Quick Wins to Improve Your Digital Ad Creative
Do you feel like your digital ads aren’t showing the return on investment you’d hoped to see? Whether you’re advertising on social media or digital display networks, making a couple thoughtful, strategic updates to your ad creative could have a measurable impact on the overall performance of your campaigns. Here are three quick changes you can make to your next digital ad campaign to see better ROI.
How the Holidays Affect Your Digital Marketing
During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.
PR/AWARDS
B&Y Named One of the Top B2B Companies in Indiana by Clutch
Here at B&Y, we’ve always taken on our customer’s challenges as our own and work tirelessly to help them succeed. Recently our client’s recognition on the review website Clutch has earned us an extra acknowledgement from the platform as one of the top B2B companies in Indiana for 2022.
jerry & andy talk 30 years of b&y, today’s marketing and laser-cutting brand identities in space
To celebrate B&Y’s 30th year, we’re highlighting the two guys who’ve always kept their sights set on one goal — helping clients succeed. It’s the reason B&Y began and it’s the reason we’re still going strong today. Co-owners and principals of B&Y, Andy and Jerry, talk about the past three decades in business and what to expect in the future.
COVID-19 Communications Toolkit for Health Systems 2.0
These free, finished communications materials can be used by health systems and healthcare businesses to communicate with their communities as the COVID-19 pandemic continues.