One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.
Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.
We Talk. You Win. That’s our podcast’s title and motto. Listen, watch and read along for advice, research and trends in marketing and advertising.
It can feel tricky to find the right way to talk about services as a salesperson or a marketer, especially if you have previous experience selling physical products. If you’re new to selling in a service industry, never fear. In episode 3 of the We Talk. You Win. podcast, Dustin and Nick discuss their personal experiences with service industry sales and how it compares to roles they’ve held in the past.
If you are thinking that your website could use an upgrade, we’ve identified seven key elements of a strong website. In part one, we discussed the importance of a strong web presence for every business, why page load speeds matter, and how to keep content relevant and easy to consume for your users. Listen in as Dustin and Nick continue their conversation in episode two.
Our first episode of the We Talk. You Win. podcast is part one of a two-part series about websites. In this episode, we discuss why it’s critically important to have a robust web presence as a brand and the first two elements that make a website strong and effective.