B&Y Insights

3 Trends in Healthcare Marketing for 2022 (And ideas to try them out)

As an agency that works with clients across all facets of healthcare, we have a unique perspective on the upcoming marketing trends in the healthcare industry. Here are our predictions on what healthcare systems are going to be focused on in 2022.


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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Is your intent data reaching its ROI potential?

Is your intent data reaching its ROI potential?

How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.

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What do consumers want from your brand in 2021?

What do consumers want from your brand in 2021?

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

How to Increase B2B Sales with Digital Marketing

How to Increase B2B Sales with Digital Marketing

Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.

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