Parkview Ortho
Someday is Today
How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads that highlight happy ortho patients doing fun activities like biking, tennis and hula-hooping. A fast-paced TV commercial features high-energy music, quick cuts and smiles all around as people reclaim their lives and get moving again. The campaign is a fun way to remind people of the ultimate goal of joint replacement surgery: a joyful, active life.
DELIVERABLES
- Strategy
- Photography
- Storyboarding
- TV
- Digital
- Ads
- Outdoor
- Radio
“SOMEDAY IS TODAY” :30 TV
PRINT CAMPAIGN
![someday_ortho_mag_ad](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_992/https://b-y.net/wp-content/uploads/2021/10/someday_ortho_mag_ad-1.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_603,h_783/https://b-y.net/wp-content/uploads/2020/01/Slider_1_-Ads6.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_603,h_783/https://b-y.net/wp-content/uploads/2020/01/Slider_1_-Ads5.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_603,h_783/https://b-y.net/wp-content/uploads/2020/01/Slider_1_-Ads4.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_603,h_783/https://b-y.net/wp-content/uploads/2020/01/Slider_1_-Ads3.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_603,h_783/https://b-y.net/wp-content/uploads/2020/01/Slider_1_-Ads2.jpg)
OUTDOOR
![PV_Ortho_Outdoor_Mock_TV_Photog-1](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1900,h_1067/https://b-y.net/wp-content/uploads/2021/10/PV_Ortho_Outdoor_Mock_TV_Photog-1.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_683/https://b-y.net/wp-content/uploads/2020/01/3_Digital_Ads.jpg)