120 West Superior Street
Fort Wayne, IN 46802


Fighting for Firsts

In 2019, we dedicated our B&Y holiday card and cause to raising awareness for infant mortality. Considered the death of any child before their first birthday, the infant mortality rate is an important indicator of overall community health. We created an original enamel pin and shared it with our partners, vendors and clients to spread the word about this preventable crisis. This pin can be found at our online store as we continue to fight for firsts year-round.   

This new objective called for a new focus — one that shows the audience that they too can participate in do-able, realistic challenges that will make a difference in their lives and the lives of others.

  • Print Collateral
  • Package Design

the cause:

Smile, word, step — every baby’s firsts are special. But some babies don’t see their first birthday. Losing a child in their first year of life is a tragedy no parent should have to face. The U.S. infant mortality rate is consistently higher than other developed countries. Education, prenatal care and holistic solutions are needed to ensure all babies celebrate their 1st birthday. Healthier Moms and Babies offers assistance and education to at-risk mothers and families in Allen County, IN.

get involved:

Join us as we fight for firsts together. We’ve created this pin to continue supporting the great work of Healthier Moms and Babies year-round at our online store. 100% of your purchase is donated to Healthier Moms and Babies. We ask you to wear it and start a conversation about infant mortality in your community. So every family, across America, can sing Happy Birthday.