Nursing is the single largest profession in the entire U.S. healthcare workforce. By offering educational leadership and advocacy opportunities, your health system can recruit top nursing talent.
B&Y Insights
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Hire Better Candidates with Recruitment Marketing
It’s a tough time to be hiring new employees. Companies across industries seem to have open roles to fill. In an employees’ market, how can you set yourself apart? More and more HR and talent acquisition departments are turning to marketing and advertising to find new ways to reach potential candidates. Let’s take a closer look at how branding, marketing and advertising can be leveraged to hire the right candidates for your open positions.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Why is brand discovery so important?
In advertising, discovery is multifaceted — ranging from full brand discovery to...
Brand research: A walk in your consumers’ shoes
It’s easy for companies to say, “Let’s put ourselves in the shoes of our consumers.” It certainly makes sense when trying to figure out what they see in your brand, why they buy your products, and what attributes are most important to them.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
What Is Microlearning? Benefits and How to Get Started
Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.
How to Respond When Adversity Hits Your Brand
In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.
4 Tips for Marketing in an Economic Downturn
While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
is your site mobile-friendly?
Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.
creative grief : How to set your creative team up for success
The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.
Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
How to Increase B2B Sales with Digital Marketing
Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.
Hitting the center of the bullseye.
The value of targeting YOUR ideal customer.
Let’s get digital. Digital.
How to get the most out of your digital campaign.
PR/AWARDS
We’re fighting for firsts
Smile, word, step – every baby’s firsts are special. But some babies don’t see their first birthday. This holiday season, we’re raising awareness for infant mortality.
Boyden & Youngblutt welcomes Senior Account Executive Dustin Hickle
With over 10 years of marketing experience, Dustin brings even more digital expertise to the B&Y team.
The courage to make a difference. How one candle can help those in need all year.
Since B&Y first opened its doors in 1990, our annual holiday card has served as an opportunity to give back to our community. Instead of focusing on ourselves, we put our efforts into raising awareness for a local charity.