B&Y Insights

Most Americans are familiar with political ads filling our airways during an election cycle. In a presidential election this year, the advertising market is on track to be more crowded with political spending than ever before. With all of those ads pouring into the market, how should the average business approach advertising through the fall?

If you were put on the spot, could you describe your brand’s target audience? How much detail could you give? If you feel like you might be at a loss for a quick answer, we can help!