B&Y Insights

One of the most important steps of the brand discovery process is conducting internal interviews with your executives and key stakeholders.

How is your business currently using its intent data? Utilizing intent data, effectively and in context, offers your business an opportunity to think ahead of your competitors and engage prospects right when they need you the most.

As we collectively scan the horizon of the upcoming year, B&Yers know that the things that’ve been integral to the success of our own brand for over 30 years will be even more important in the next one. Here’s how your brand can set itself up for success in the next year and beyond.

In branding and marketing, the term “discovery” is multifaceted — ranging from a full brand discovery to discovery for individual campaigns. For now, we’re focused on brand discovery in general, its importance, and a few ways to begin the process.

Recruiting qualified nurses for your healthcare system requires strategic initiatives centered on educational leadership, passion for the profession and workforce redistribution from surplus states. Learn more about each of these strategies.

As the COVID-19 pandemic continues, local health systems have the obligation and the opportunity to be much-needed leaders in their communities. By addressing consumer communication needs throughout the COVID-19 pandemic, health systems can exemplify their brand and build lifetime customer value all while keeping their communities safe.

Nursing is the single largest profession in the entire U.S. healthcare workforce. By offering educational leadership and advocacy opportunities, your health system can recruit top nursing talent.

In advertising, discovery is multifaceted — ranging from full brand discovery to discovery for individual campaigns. For now,...

It’s easy for companies to say, “Let’s put ourselves in the shoes of our consumers.” It certainly makes sense when trying to figure out what they see in your brand, why they buy your products, and what attributes are most important to them.