The value of targeting YOUR ideal customer.
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
How to get the most out of your digital campaign.
Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.
Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.
Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.
Search Engine Optimization (SEO) uses multi-layered, complex algorithms. No longer just simple causation and correlation, these algorithms can change daily. An agency with SEO experience understands that there’s so much more to SEO than just keywords and traffic.
The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.
Next year 50% of online searches will be done without a keyboard. Voice search optimization is now integral to digital marketing strategy. But most companies aren’t ready for the future that’s already arrived.
On June 11, 2018, Google changed their Google Maps policy to require a Google Maps API Key in order to display a map on your website....
Today at 2:18PM ET, FEMA conducted a test of its Integrated Public Alert and Warning System (IPAWS) — bringing together two existing alert systems: the Emergency Alert System and the Wireless Emergency Alerts system.
Twenty-eight years ago, the only type of motion work it seemed clients were interested in tackling was TV commercials. But over the past five years, video as a means of information consumption has skyrocketed — becoming the “King of Beasts” in relation to content strategy.
Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and...
If you’re building a house, you’re not going to only use a hammer to get the job done. You’ll want to grab the right tool for the right job to achieve the finished product. In this example, the house that you’re building is your brand.
Instagram and Twitter have been making headlines recently for changing their timelines from chronological to algorithmic, similar to how...
10,000 Characters and a Timeline.
According to Pandora, 48% of U.S. smartphone owners use Pandora on their device. The average user spends 1 hour and 53 minutes listening per day. All that sounds great, but you may be wondering what this means for you as a potential advertiser on Pandora.
In October, the IAB released a statement that literally said, “We messed up.” How did they mess up? Well, it’s the same way as many advertisers messed up. By disregarding the digital ad UX.
A common question clients ask is, “How can I get on the first page of Google search?” While there are additional questions that need to be asked — like, “Do you want top ranking globally or regionally?” “Do you want your homepage to come up? Or specific landing pages?” — reaching that goal has changed over the last several years, and it’s not something that can be guaranteed.
SEO - Search Engine Optimization - Even the name sounds as though you are about to commit a criminal act. In order to take a stab at the...
Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.