B&Y Insights

During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.

In our current climate of data breaches and high-profile lawsuits about the mishandling of patient data, there’s been a trend toward being conservative when it comes to tracking through digital ads. Learn how to effectively target social media ads without installing the Meta tracking pixel on your website.

Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.

In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.

A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.

Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.

The value of targeting YOUR ideal customer.

How to get the most out of your digital campaign.

Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.

Search Engine Optimization (SEO) uses multi-layered, complex algorithms. No longer just simple causation and correlation, these algorithms can change daily. An agency with SEO experience understands that there’s so much more to SEO than just keywords and traffic.

The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.

Next year 50% of online searches will be done without a keyboard. Voice search optimization is now integral to digital marketing strategy. But most companies aren’t ready for the future that’s already arrived.

On June 11, 2018, Google changed their Google Maps policy to require a Google Maps API Key in order to display a map on your website....

Today at 2:18PM ET, FEMA conducted a test of its Integrated Public Alert and Warning System (IPAWS) — bringing together two existing alert systems: the Emergency Alert System and the Wireless Emergency Alerts system.

Twenty-eight years ago, the only type of motion work it seemed clients were interested in tackling was TV commercials. But over the past five years, video as a means of information consumption has skyrocketed — becoming the “King of Beasts” in relation to content strategy.

If you’re building a house, you’re not going to only use a hammer to get the job done. You’ll want to grab the right tool for the right job to achieve the finished product. In this example, the house that you’re building is your brand.

Instagram and Twitter have been making headlines recently for changing their timelines from chronological to algorithmic, similar to how...