B&Y Insights

Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

6 strategies to increase your healthcare brand’s social media success

6 strategies to increase your healthcare brand’s social media success

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

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Mobile Marketing Engages Customers in Winter

Mobile Marketing Engages Customers in Winter

The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.

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It’s time to step up your video game. (P.S. We can help.)

It’s time to step up your video game. (P.S. We can help.)

Twenty-eight years ago, the only type of motion work it seemed clients were interested in tackling was TV commercials. But over the past five years, video as a means of information consumption has skyrocketed — becoming the “King of Beasts” in relation to content strategy.

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Using the right social media tool for the job

Using the right social media tool for the job

If you’re building a house, you’re not going to only use a hammer to get the job done. You’ll want to grab the right tool for the right job to achieve the finished product. In this example, the house that you’re building is your brand.

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What to say when clients ask how to get on the first page of Google

What to say when clients ask how to get on the first page of Google

A common question clients ask is, “How can I get on the first page of Google search?” While there are additional questions that need to be asked — like, “Do you want top ranking globally or regionally?” “Do you want your homepage to come up? Or specific landing pages?” — reaching that goal has changed over the last several years, and it’s not something that can be guaranteed.

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is your site mobile-friendly?

is your site mobile-friendly?

Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.

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