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B&Y Insights

Design

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

The Importance of Product Packaging & Design

The Importance of Product Packaging & Design

As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.

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3 Ways to Pivot Your Brand Identity

3 Ways to Pivot Your Brand Identity

As a brand, creating lifetime customer value means being able to grow and change with the needs of your customers. Adapting your brand’s identity, messaging, visuals and more to better connect with your customers should be centered on one, clear concept. In 2020, brands must pivot faster than ever.

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is your site mobile-friendly?

is your site mobile-friendly?

Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.

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