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B&Y Insights

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Know How Your Ads Are Really Performing with these KPIs

Know How Your Ads Are Really Performing with these KPIs

Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.

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Which Media Channels to Use Throughout the Buyer’s Journey

Which Media Channels to Use Throughout the Buyer’s Journey

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

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4 Common Mistakes When Creating a B2B Marketing Plan

4 Common Mistakes When Creating a B2B Marketing Plan

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.

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Branded video content gives your customers ‘all the feels.’

Branded video content gives your customers ‘all the feels.’

The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.

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3 Strategies for CMOs to Lead and Succeed

3 Strategies for CMOs to Lead and Succeed

Chief Marketing Officers (CMOs) can continue to bring value exactly where it’s needed by solving adaptive challenges with analytical frameworks, clear C-suite communication, advocating for the customer and leading corporate social responsibility initiatives.

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covid-19 communications toolkit for health systems 3.0

covid-19 communications toolkit for health systems 3.0

Across the country, we’re entering a new phase of the COVID-19 pandemic. Now is an important time to continue educating your community. These free, finished materials help health systems and healthcare businesses encourage their communities to stay true to social distancing and health guidelines.

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Battling Status Quo Bias with Patient Engagement Marketing

Battling Status Quo Bias with Patient Engagement Marketing

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

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