B&Y Insights

While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.

Do you feel like you’re not seeing the return on investment you were hoping for with your marketing efforts? Occasionally we’ll hear from businesses that they feel like their marketing spend just isn’t paying off the way they’d hoped and they’re not sure why. This tends to be particularly true in regard to digital advertising. If this struggle sounds familiar to you, let’s get to the bottom of it. There are many places to look when your marketing is proving less than effective but, as a start, let’s dig in to five of the most common issues.

In our over thirty years as a marketing and advertising agency, we’ve seen first-hand how strong partnerships are built, as well as which pitfalls can strain a relationship between a business and their agency. Today we’re offering our seven top tips for creating a strong, successful working relationship with your agency, right from the first meeting.

If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.

Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.

In our digital world, the idea of direct mail marketing—sending consumers advertisements through the postal service—can seem out of date. However, we’re here to make the case for direct mail. A well-done mailer can delight consumers, have more interactivity than a digital ad, and can even be paired with modern technology to make for a really impactful asset in your strategic marketing plan.

It’s a tough time to be hiring new employees. Companies across industries seem to have open roles to fill. In an employees’ market, how can you set yourself apart? More and more HR and talent acquisition departments are turning to marketing and advertising to find new ways to reach potential candidates. Let’s take a closer look at how branding, marketing and advertising can be leveraged to hire the right candidates for your open positions.

Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

As an agency that works with clients across all facets of healthcare, we have a unique perspective on the upcoming marketing trends in the healthcare industry. Here are our predictions on what healthcare systems are going to be focused on in 2022.

And why that’s a good thing for you

Art & Science for the Win

Art & Science for the Win

First it was newspaper, then magazine, followed by radio and shortly thereafter TV. Fast forward to present-day and we can pay to play on Snapchat, Google Ads, Instagram, Digital Display Networks and more.

The importance of brilliant creative in marketing.

How we give your company or product the perfect moniker.

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.