B&Y Insights

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

4 Common Mistakes When Creating a B2B Marketing Plan

4 Common Mistakes When Creating a B2B Marketing Plan

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.

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Branded video content gives your customers ‘all the feels.’

Branded video content gives your customers ‘all the feels.’

The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.

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3 Strategies for CMOs to Lead and Succeed

3 Strategies for CMOs to Lead and Succeed

Chief Marketing Officers (CMOs) can continue to bring value exactly where it’s needed by solving adaptive challenges with analytical frameworks, clear C-suite communication, advocating for the customer and leading corporate social responsibility initiatives.

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covid-19 communications toolkit for health systems 3.0

covid-19 communications toolkit for health systems 3.0

Across the country, we’re entering a new phase of the COVID-19 pandemic. Now is an important time to continue educating your community. These free, finished materials help health systems and healthcare businesses encourage their communities to stay true to social distancing and health guidelines.

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Battling Status Quo Bias with Patient Engagement Marketing

Battling Status Quo Bias with Patient Engagement Marketing

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

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4 Steps to Establishing a Stronger Brand

4 Steps to Establishing a Stronger Brand

There are so many pieces that need to be completed to create or improve an existing brand that often don’t get the attention they deserve. We believe the following four steps are the most important building blocks to start a brand off on the right foot and give it legs for the long haul.

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