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B&Y Insights

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

How to Reset Your Healthcare Marketing Plan

How to Reset Your Healthcare Marketing Plan

If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.

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What is Social Responsibility Marketing and Why Does it Matter?

What is Social Responsibility Marketing and Why Does it Matter?

Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.

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Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

In our digital world, the idea of direct mail marketing—sending consumers advertisements through the postal service—can seem out of date. However, we’re here to make the case for direct mail. A well-done mailer can delight consumers, have more interactivity than a digital ad, and can even be paired with modern technology to make for a really impactful asset in your strategic marketing plan.

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Hire Better Candidates with Recruitment Marketing

Hire Better Candidates with Recruitment Marketing

It’s a tough time to be hiring new employees. Companies across industries seem to have open roles to fill. In an employees’ market, how can you set yourself apart? More and more HR and talent acquisition departments are turning to marketing and advertising to find new ways to reach potential candidates. Let’s take a closer look at how branding, marketing and advertising can be leveraged to hire the right candidates for your open positions.

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Know How Your Ads Are Really Performing with these KPIs

Know How Your Ads Are Really Performing with these KPIs

Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.

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Which Media Channels to Use Throughout the Buyer’s Journey

Which Media Channels to Use Throughout the Buyer’s Journey

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

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4 Common Mistakes When Creating a B2B Marketing Plan

4 Common Mistakes When Creating a B2B Marketing Plan

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.

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Branded video content gives your customers ‘all the feels.’

Branded video content gives your customers ‘all the feels.’

The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.

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3 Strategies for CMOs to Lead and Succeed

3 Strategies for CMOs to Lead and Succeed

Chief Marketing Officers (CMOs) can continue to bring value exactly where it’s needed by solving adaptive challenges with analytical frameworks, clear C-suite communication, advocating for the customer and leading corporate social responsibility initiatives.

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covid-19 communications toolkit for health systems 3.0

covid-19 communications toolkit for health systems 3.0

Across the country, we’re entering a new phase of the COVID-19 pandemic. Now is an important time to continue educating your community. These free, finished materials help health systems and healthcare businesses encourage their communities to stay true to social distancing and health guidelines.

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