B&Y Insights

Branding

5 Types of Taglines & How to Decide Which Is Right for You

5 Types of Taglines & How to Decide Which Is Right for You

It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.

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Keeping it Real: Four Questions to Determine the Authenticity of Your Brand

Keeping it Real: Four Questions to Determine the Authenticity of Your Brand

Is your brand authentic? It’s the million dollar question…and one worth diving into so you can reap the rewards. While authenticity can mean a lot of different things to different people, we believe these four questions will help you determine how authentic your brand is to your consumers — and get you one step closer to earning their trust and their business.

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