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Fort Wayne, IN 46802
260.422.4499
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In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.
It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.
Is your brand authentic? It’s the million dollar question…and one worth diving into so you can reap the rewards. While authenticity can mean a lot of different things to different people, we believe these four questions will help you determine how authentic your brand is to your consumers — and get you one step closer to earning their trust and their business.