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What’s in a name?
How we give your company or product the perfect moniker.
B&Y Insights
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Winning gold at the Aster Awards
Being recognized as one of the nation’s most talented healthcare marketing teams is quite the honor. Thanks, Aster Awards, for naming B&Y a winner of your elite competition. This year, we were awarded three gold awards for our work for Parkview Health: Parkview “GO: Make a Difference” campaign, Parkview “GO: Laugh” billboard, and Parkview “Adventures […]
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
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4 Common Mistakes When Creating a B2B Marketing Plan
Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.
Does your content marketing do these 5 critical things?
A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
top mobile trends retailers can’t afford to ignore
See that person over there frantically searching on their phone for coupons before...
Bluetooth LE and iBeacon are Changing the Mobile Ad Game.
Mobile advertising strategies are evolving so fast that it’s hard to master the...
Google vs. Humans
Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???
PR/AWARDS
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