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Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show. That’s because your brand voice has the crucial job of conveying your company’s personality, values, passions and qualities — all through the use of […]
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.
The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.
Our healthcare clients have always led their communities. And we’re proud to be able to help them find solutions to each new challenge in an industry we’ve been a part of for over 30 years.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
See that person over there frantically searching on their phone for coupons before...
Mobile advertising strategies are evolving so fast that it’s hard to master the...
Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???
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