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Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is establishing a brand voice, which takes us into step three, audience discovery. So far, in the first two steps, we have established who we are and how we convey who we are, but now […]
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.
A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.
The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
See that person over there frantically searching on their phone for coupons before...
Mobile advertising strategies are evolving so fast that it’s hard to master the...
Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???
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