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It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.
Attract new customers and expand your brand’s reach with brand ambassador or influencer marketing. These relatively newer marketing tactics have staying power, not to mention a serious amount of clout with consumers. A 2020 consumer survey by Matter Communications found that 61% of consumers trust recommendations from friends, family members or influencers on social media compared to only 38% who reported being likely to trust a brand on social media.
Do you feel like you’re not seeing the return on investment you were hoping for with your marketing efforts? Occasionally we’ll hear from businesses that they feel like their marketing spend just isn’t paying off the way they’d hoped and they’re not sure why. This tends to be particularly true in regard to digital advertising. If this struggle sounds familiar to you, let’s get to the bottom of it. There are many places to look when your marketing is proving less than effective but, as a start, let’s dig in to five of the most common issues.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.
Search Engine Optimization (SEO) uses multi-layered, complex algorithms. No longer just simple causation and correlation, these algorithms can change daily. An agency with SEO experience understands that there’s so much more to SEO than just keywords and traffic.
The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.
What an honor to be recognized once again as one of the top healthcare marketing...
When it comes to birthdays, turning 25 is…meh. Up to this point, you’ve had far more exciting milestone years. And we all know nothing can hold a candle to your infamous 21st. But when you’re a small business, 25 is BIG. Huge. An epically important representation of just how far you’ve come.
This year, B&Y brought home not one but TWO Telly Awards — one for our...