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If you’re looking to increase your brand awareness, especially within a niche or targeted market segment, then YouTube’s in-stream ads could be a valuable tool to add to your digital marketing strategy. Learn how these ads work and how to make creative that has the biggest impact.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
If you were put on the spot, could you describe your brand’s target audience? How much detail could you give? If you feel like you might be at a loss for a quick answer, we can help!
Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.
In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.
Search Engine Optimization (SEO) uses multi-layered, complex algorithms. No longer just simple causation and correlation, these algorithms can change daily. An agency with SEO experience understands that there’s so much more to SEO than just keywords and traffic.
The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.
What an honor to be recognized once again as one of the top healthcare marketing...
When it comes to birthdays, turning 25 is…meh. Up to this point, you’ve had far more exciting milestone years. And we all know nothing can hold a candle to your infamous 21st. But when you’re a small business, 25 is BIG. Huge. An epically important representation of just how far you’ve come.
This year, B&Y brought home not one but TWO Telly Awards — one for our...