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How to Increase B2B Sales with Digital Marketing

Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

How to Respond When Adversity Hits Your Brand

In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.

4 Tips for Marketing in an Economic Downturn

While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.

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DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

A smarter LinkedIn presence benefits your business’s brand. And your personal brand too.

Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.

Search Engine Optimization is always evolving. Seek an SEO expert.

Search Engine Optimization (SEO) uses multi-layered, complex algorithms. No longer just simple causation and correlation, these algorithms can change daily. An agency with SEO experience understands that there’s so much more to SEO than just keywords and traffic.

Mobile Marketing Engages Customers in Winter

The “holiday let down” in Quarter 1 is a yearly, dynamic challenge. After the holiday hubbub, dissatisfaction, sadness and even depression can set in for many Americans. Mobile marketing can engage customers using the rhythm of cyclical psychology trends.

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PR/AWARDS

Boyden & Youngblutt voted Top 6 Best Health Care Marketing Agency in U.S. for second year

What an honor to be recognized once again as one of the top healthcare marketing...

25 years later: Our thinking caps (helmets) are still working.

When it comes to birthdays, turning 25 is…meh. Up to this point, you’ve had far more exciting milestone years. And we all know nothing can hold a candle to your infamous 21st. But when you’re a small business, 25 is BIG. Huge. An epically important representation of just how far you’ve come.

Winning a Telly X 2.

This year, B&Y brought home not one but TWO Telly Awards — one for our...

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B&Y Insights

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How to Increase B2B Sales with Digital Marketing

research

No Results Found

Strategy

How to Respond When Adversity Hits Your Brand

4 Tips for Marketing in an Economic Downturn

DESIGN

No Results Found

Digital

A smarter LinkedIn presence benefits your business’s brand. And your personal brand too.

Search Engine Optimization is always evolving. Seek an SEO expert.

Mobile Marketing Engages Customers in Winter

PR/AWARDS

Boyden & Youngblutt voted Top 6 Best Health Care Marketing Agency in U.S. for second year

25 years later: Our thinking caps (helmets) are still working.

Winning a Telly X 2.

Let’s Work Together

Let’s Work Together