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7 Elements of a Strong Website (Part 1) – Podcast Episode 1

Our first episode of the We Talk. You Win. podcast is part one of a two-part series about websites. In this episode, we discuss why it’s critically important to have a robust web presence as a brand and the first two elements that make a website strong and effective.

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.

creative grief : How to set your creative team up for success

The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

What Is Microlearning? Benefits and How to Get Started

Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.

How to Respond When Adversity Hits Your Brand

In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.

4 Tips for Marketing in an Economic Downturn

While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.

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DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Let’s get digital. Digital.

How to get the most out of your digital campaign.

Add Zero-party Data to Your Marketing Mix for a Win, Win, Win Solution

Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.

5 strategies to increase your healthcare brand’s social media success

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

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B&Y Insights

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