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Could Dynamic Search Ads Improve Your SEM Performance?

Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.

creative grief : How to set your creative team up for success

The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Are Trade Shows Still Valuable in 2023?

If you’re a B2B business with the opportunity to attend an industry trade show, they are worth making room for in your budget. Trade shows provide a unique opportunity for you to interact with a large number of qualified prospects who also get the chance to interact with your products.

Can You Define Your Target Audience?

If you were put on the spot, could you describe your brand’s target audience? How much detail could you give? If you feel like you might be at a loss for a quick answer, we can help!

What Is Microlearning? Benefits and How to Get Started

Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.

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DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Let’s get digital. Digital.

How to get the most out of your digital campaign.

Add Zero-party Data to Your Marketing Mix for a Win, Win, Win Solution

Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.

5 strategies to increase your healthcare brand’s social media success

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

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