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Hire Better Candidates with Recruitment Marketing

It’s a tough time to be hiring new employees. Companies across industries seem to have open roles to fill. In an employees’ market, how can you set yourself apart? More and more HR and talent acquisition departments are turning to marketing and advertising to find new ways to reach potential candidates. Let’s take a closer look at how branding, marketing and advertising can be leveraged to hire the right candidates for your open positions.

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.

creative grief : How to set your creative team up for success

The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.

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Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

5 Marketing Plan Mistakes and What to Do Instead

When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.

Marketing Tips for B2B Technology Companies

The marketing landscape for B2B software solutions and SaaS products is changing. Here are our tips for how to keep up with trends, reach the right people, and nuture leads into customers.

Are Trade Shows Still Valuable in 2023?

If you’re a B2B business with the opportunity to attend an industry trade show, they are worth making room for in your budget. Trade shows provide a unique opportunity for you to interact with a large number of qualified prospects who also get the chance to interact with your products.

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DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

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Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Let’s get digital. Digital.

How to get the most out of your digital campaign.

Add Zero-party Data to Your Marketing Mix for a Win, Win, Win Solution

Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.

5 strategies to increase your healthcare brand’s social media success

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

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B&Y Insights

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