Blog | Page 4 | Boyden & Youngblutt

Does Your Website Have These 7 Key Features?

In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.

All Categories

research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.

creative grief : How to set your creative team up for success

The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.

More Research

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

How to Respond When Adversity Hits Your Brand

In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.

4 Tips for Marketing in an Economic Downturn

While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.

More Strategy

DESIGN

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

More Design

Digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Add Zero-party Data to Your Marketing Mix for a Win, Win, Win Solution

Exchanging information for value, zero-party data collection creates a symbiotic relationship between your customers and your business.

5 strategies to increase your healthcare brand’s social media success

Today, most consumers receive at least some health-related information from social media. For healthcare brands, this digital space is competitive and oversaturated making it hard for your organization to stand out. But providing your target audience with your brand’s thought leadership is pivotal to successfully utilizing your social media.

A smarter LinkedIn presence benefits your business’s brand. And your personal brand too.

Your social media presence is an extension of your brand. Deciding how to use social media can be a daunting task. You may not consider LinkedIn an important mouthpiece for your brand, but it is, if you are using it correctly. If you think that setting up your profile and moving on means that you’ve taken advantage of the platform, we’re here to tell you, you have some work to do.

More Digital

B&Y Insights

SUBSCRIBE TO OUR NEWSLETTER