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In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Nursing is the single largest profession in the entire U.S. healthcare workforce. By offering educational leadership and advocacy opportunities, your health system can recruit top nursing talent.
In advertising, discovery is multifaceted — ranging from full brand discovery to...
It’s easy for companies to say, “Let’s put ourselves in the shoes of our consumers.” It certainly makes sense when trying to figure out what they see in your brand, why they buy your products, and what attributes are most important to them.
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Most Americans are familiar with political ads filling our airways during an election cycle. In a presidential election this year, the advertising market is on track to be more crowded with political spending than ever before. With all of those ads pouring into the market, how should the average business approach advertising through the fall?
There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.
When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.
The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.
Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.
The value of targeting YOUR ideal customer.
Smile, word, step – every baby’s firsts are special. But some babies don’t see their first birthday. This holiday season, we’re raising awareness for infant mortality.
With over 10 years of marketing experience, Dustin brings even more digital expertise to the B&Y team.
Since B&Y first opened its doors in 1990, our annual holiday card has served as an opportunity to give back to our community. Instead of focusing on ourselves, we put our efforts into raising awareness for a local charity.