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During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
In branding and marketing, the term “discovery” is multifaceted — ranging from a full brand discovery to discovery for individual campaigns. For now, we’re focused on brand discovery in general, its importance, and a few ways to begin the process.
Recruiting qualified nurses for your healthcare system requires strategic initiatives centered on educational leadership, passion for the profession and workforce redistribution from surplus states. Learn more about each of these strategies.
As the COVID-19 pandemic continues, local health systems have the obligation and the opportunity to be much-needed leaders in their communities. By addressing consumer communication needs throughout the COVID-19 pandemic, health systems can exemplify their brand and build lifetime customer value all while keeping their communities safe.
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Most Americans are familiar with political ads filling our airways during an election cycle. In a presidential election this year, the advertising market is on track to be more crowded with political spending than ever before. With all of those ads pouring into the market, how should the average business approach advertising through the fall?
There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.
When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
There’s no denying it: the world loves video. It’s quick to digest, easy to share and packs a lot of information in a short amount of time. And not to mention, it can be an extremely powerful marketing tool when done right.
Let’s face it. While we, as ordinary human beings, attempt to take on each day...
Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s...
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
In our current climate of data breaches and high-profile lawsuits about the mishandling of patient data, there’s been a trend toward being conservative when it comes to tracking through digital ads. Learn how to effectively target social media ads without installing the Meta tracking pixel on your website.
Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
We’re now dealing with unprecedented change in every aspect of our lives. How we manage uncertainty and the stress it produces affects our futures like never before.
Calm, unity, community – #calmunity is needed as we contain COVID-19. Essential workers, who provide us with the products and services of everyday life, continue to keep our communities safe, fed and cared for. We must also take care of them.
Over 18 million U.S. healthcare workers are now on the daily frontlines of coronavirus. While our lives grind to a halt, their work rages on.