120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net
If you’re a B2B business with the opportunity to attend an industry trade show, they are worth making room for in your budget. Trade shows provide a unique opportunity for you to interact with a large number of qualified prospects who also get the chance to interact with your products.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
In branding and marketing, the term “discovery” is multifaceted — ranging from a full brand discovery to discovery for individual campaigns. For now, we’re focused on brand discovery in general, its importance, and a few ways to begin the process.
Recruiting qualified nurses for your healthcare system requires strategic initiatives centered on educational leadership, passion for the profession and workforce redistribution from surplus states. Learn more about each of these strategies.
As the COVID-19 pandemic continues, local health systems have the obligation and the opportunity to be much-needed leaders in their communities. By addressing consumer communication needs throughout the COVID-19 pandemic, health systems can exemplify their brand and build lifetime customer value all while keeping their communities safe.
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.
When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.
The marketing landscape for B2B software solutions and SaaS products is changing. Here are our tips for how to keep up with trends, reach the right people, and nuture leads into customers.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
There’s no denying it: the world loves video. It’s quick to digest, easy to share and packs a lot of information in a short amount of time. And not to mention, it can be an extremely powerful marketing tool when done right.
Let’s face it. While we, as ordinary human beings, attempt to take on each day...
Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s...
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Are you looking to boost the clicks on your search engine marketing? Utilizing Google’s Dynamic Search Ads (DSAs) might be a great way to breathe new life into your SEM campaigns. These ads are powered by Google’s AI to share relevant ads to a broader range of search terms. Sound interesting? Let’s take a closer look at how DSAs work and their pros and cons to see if they’d be a good fit to enhance your SEM strategy.
In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.
A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.
We’re now dealing with unprecedented change in every aspect of our lives. How we manage uncertainty and the stress it produces affects our futures like never before.
Calm, unity, community – #calmunity is needed as we contain COVID-19. Essential workers, who provide us with the products and services of everyday life, continue to keep our communities safe, fed and cared for. We must also take care of them.
Over 18 million U.S. healthcare workers are now on the daily frontlines of coronavirus. While our lives grind to a halt, their work rages on.