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Today at 2:18PM ET, FEMA conducted a test of its Integrated Public Alert and Warning System (IPAWS) — bringing together two existing alert systems: the Emergency Alert System and the Wireless Emergency Alerts system.
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.
A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.
The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.
The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.
See that person over there frantically searching on their phone for coupons before...
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