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B&Y’s Unique Brand of Thinking (Part 2)
Art & Science for the Win
B&Y Insights
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Hey Siri, What’s Voice Search Optimization?
Next year 50% of online searches will be done without a keyboard. Voice search optimization is now integral to digital marketing strategy. But most companies aren’t ready for the future that’s already arrived.
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research
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
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B&Y’s Unique Brand of Thinking (Part 1)
Art & Science for the Win
From TV to Snapchat: How to Create a Paid Media Strategy for Your Brand
First it was newspaper, then magazine, followed by radio and shortly thereafter TV. Fast forward to present-day and we can pay to play on Snapchat, Google Ads, Instagram, Digital Display Networks and more.
DESIGN
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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Digital
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
Animated vs. Static: What Type of Banner Ad Is Right For You?
In October, the IAB released a statement that literally said, “We messed up.” How did they mess up? Well, it’s the same way as many advertisers messed up. By disregarding the digital ad UX.
What to say when clients ask how to get on the first page of Google
A common question clients ask is, “How can I get on the first page of Google search?” While there are additional questions that need to be asked — like, “Do you want top ranking globally or regionally?” “Do you want your homepage to come up? Or specific landing pages?” — reaching that goal has changed over the last several years, and it’s not something that can be guaranteed.
Best Kept Super Secrets of Killer SEO
SEO - Search Engine Optimization - Even the name sounds as though you are about to...
PR/AWARDS
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