B&Y Insights

In our over thirty years as a marketing and advertising agency, we’ve seen first-hand how strong partnerships are built, as well as which pitfalls can strain a relationship between a business and their agency. Today we’re offering our seven top tips for creating a strong, successful working relationship with your agency, right from the first meeting.

If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.

Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.