B&Y Insights

Do you feel like you’re not seeing the return on investment you were hoping for with your marketing efforts? Occasionally we’ll hear from businesses that they feel like their marketing spend just isn’t paying off the way they’d hoped and they’re not sure why. This tends to be particularly true in regard to digital advertising. If this struggle sounds familiar to you, let’s get to the bottom of it. There are many places to look when your marketing is proving less than effective but, as a start, let’s dig in to five of the most common issues.

In our over thirty years as a marketing and advertising agency, we’ve seen first-hand how strong partnerships are built, as well as which pitfalls can strain a relationship between a business and their agency. Today we’re offering our seven top tips for creating a strong, successful working relationship with your agency, right from the first meeting.