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The Healthcare Advertising Awards are right up our alley — the perfect place to showcase the work we proudly create for our healthcare clients. In 2015, we were fortunate enough to snag three gold awards at this national competition: one for our Biomet XP Knee campaign, one for our Parkview Icehouse campaign and one for […]
Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
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With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Have you heard of Movember? Or maybe you took part in the ALS Ice Bucket Challenge? Adding gamification to your fundraising campaign is memorable, successfully engages donors and can even help your cause go viral.
Connecting and empathizing with strangers isn’t always easy. Fundraising campaigns require donors to understand and act on the direct needs of beneficiaries. Technology, used intentionally, can help donors choose to support your cause.
Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
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It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
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