10,000 Characters and a Timeline.
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
According to Pandora, 48% of U.S. smartphone owners use Pandora on their device. The average user spends 1 hour and 53 minutes listening per day. All that sounds great, but you may be wondering what this means for you as a potential advertiser on Pandora.
In October, the IAB released a statement that literally said, “We messed up.” How did they mess up? Well, it’s the same way as many advertisers messed up. By disregarding the digital ad UX.
A common question clients ask is, “How can I get on the first page of Google search?” While there are additional questions that need to be asked — like, “Do you want top ranking globally or regionally?” “Do you want your homepage to come up? Or specific landing pages?” — reaching that goal has changed over the last several years, and it’s not something that can be guaranteed.
SEO - Search Engine Optimization - Even the name sounds as though you are about to commit a criminal act. In order to take a stab at the...
Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.
While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective.
The human mind can only process so many options, and when there are too many, we just can’t make a decision at all.
See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S....
Mobile advertising strategies are evolving so fast that it’s hard to master the current trend before the next one arrives. However,...
Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???
As far as I know, there are two kinds of “mic checks.” The first is the semi-annoying thing that bands do before a show to...