Healthcare marketing that
takes the guesswork out of success.
Attract more clients that fit into your “sweet spot.”
Get your audience to choose you before they even need you.
Make branding decisions based on knowledge not assumption.
Turn your greatest strengths into tangible growth.
You're in good company
Leveraging your best assets to win you business.
At B&Y, we’re not just order takers. Or pretty picture makers. Or plug-and-chug marketers. We’re focused, creative strategists who are experts at propelling healthcare companies to the top of their markets. We’ve spent the last 34 years helping hospitals, health systems & orthopedic companies uncover their unique selling points & develop the marketing tactics needed to drive patient & surgeon demand to never-before-seen heights.
B&Y has been such a wonderful partner and really helped us create the right message and then strategically reach orthopedic surgeons. I love working with them and am so thankful to have them as part of our team.”
NANCY WALSH
Senior Director,
Marketing Communications
Exactech
The proof is in the pudding
Years of strategic healthcare expertise
Return on investment for medical device DTP efforts
Retention rate of medical clients
%
of the global orthopedic market is located in our region
Our work
Moving Healthcare Forward
Parkview Health
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Parkview Health has worked hard to pave the way for better healthcare — and they wanted their new brand campaign to reflect this.
MYMOBILITY CAMPAIGN
Zimmer Biomet
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When Zimmer Biomet partnered with Apple® on a new app, their goal was to revolutionize the surgical experience.
Branding
Quality Recovery
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B&Y set to work establishing the Quality Recovery brand, including developing a new logo, tagline and microsite with a bold color palette and modern aesthetic that set the stage for the crown jewel: the wound care protocol box.
Corporate BRAND CAMPAIGN
Exactech
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Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience.
Someday is Today
Parkview Ortho
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How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement.
LIFE IN MOTION CAMPAIGN
TRISTAR HEALTH
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We created a high-tech marketing campaign featuring familiar surgeons, blending futuristic elements to highlight SJRI as the ideal choice for patients.
Signature Solutions Campaign
Zimmer Biomet
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With the evolution of value-based healthcare causing a paradigm shift in the healthcare industry, Zimmer Biomet knew there was a chance to come up with a holistic solution.
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Body & Soul is our approach to discovering and utilizing the tangibles (body) and intangibles (soul) that give your brand its strength. By understanding the very DNA of your being, we can guide you toward a strategy that will leverage and expand upon the essence of who you are.
01 ABSORB
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We conduct research and interview key stakeholders to learn everything possible about your company.
02 PERCEIVE
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We dive into your psyche to discover the soul of who you are and what gives you your strength.
03 DECODE
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We use what we learned to define your unique attributes and the direction your branding should take to make the biggest impact.
04 CREATE
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We establish a game-changing strategy and develop the creative that will bring your body and soul to life.
05 DEPLOY
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We launch your new brand/campaign, evaluate performance and make recommendations to ensure relevancy long down the road.
WHY B&Y?
Zero learning curve
We know what makes your audience tick. How to navigate DTP compliance. And how to successfully motivate DTC and B2B audiences to choose you. This allows us to hit the ground running so you can start making sales faster than you thought possible.
Work that works
How do we know it will work? Because we don’t guess. Or assume. Or haphazardly make decisions about your brand. Instead, we create beautiful, captivating work that is backed by data, research and a deep understanding of how to engage your audience.
Big thinking, boutique size
With B&Y, you get a streamlined team that’s small in size but big in talent. Every B&Yer is among the best in their field — giving you national-level creative and strategic work that comes with greater flexibility, better responsiveness and more personalized attention.
Connective tissue
We like to think of ourselves as the connection between the c-suite and the target audience — ensuring marketing directives aren’t getting lost along the way. With a strong business acumen, we help pave the way for sustainable growth and act as the connective tissue to keep efforts on track and on target.
Your Next Great Campaign Starts Here.
