B&Y Insights

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

Offering telemedicine services is the new normal. As healthcare companies and hospitals roll out their latest technology, identifying and strategically marketing your telemedicine expertise converts patients — tech-savvy or not.

A robust digital presence with healthy conversion rates is imperative as more and more potential patients make decisions about their healthcare online.

Word of mouth recommendation continues to be king in healthcare marketing. However, now the people your patients trust when picking their doctor, deciding to go in for a wellness program or considering a new hospital are on social media.

There are so many pieces that need to be completed to create or improve an existing brand that often don’t get the attention they deserve. We believe the following four steps are the most important building blocks to start a brand off on the right foot and give it legs for the long haul.

It seems that if you ask anyone in charge of a team in the work-a-day world what stresses them out, lack of time finds its way to the top...

See if this sounds familiar: You have great people but could always use more. Your products/services are in line and competitive with others’ in your vertical. Your leadership is strategically sound. You have a capable, and at times, tremendous team between you and the customer. Yet you are stagnating and/or working ridiculous hours to keep forward progress. The road ahead always seems to be full of potholes and detours. Your strategies start off good, but by the time they are implemented, they appear watered down versions at best.

Good thing we’re up for the challenge.

Having a pretty new logo and a killer website design are certainly crucial pieces to creating a successful brand. But, if you can’t convince your audience that you have the right product or service for them, how far are these things going to get you?

Facebook’s advertising platform is constantly changing. But one thing remains the same — if you do your due diligence to learn your audience and create content they are interested in, your campaigns can significantly outperform Facebook’s Advertising Averages.

Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is...

Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of...

Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an...

Q: What social media platform has the most photos shared per second?

When B&Y came into existence over 25 years ago, there was one thing that Andy and Jerry knew they wanted to prioritize at their agency — ROI.