B&Y Insights

Art & Science for the Win

First it was newspaper, then magazine, followed by radio and shortly thereafter TV. Fast forward to present-day and we can pay to play on Snapchat, Google Ads, Instagram, Digital Display Networks and more.

The importance of brilliant creative in marketing.

How we give your company or product the perfect moniker.

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.

A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.

The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.

Our healthcare clients have always led their communities. And we’re proud to be able to help them find solutions to each new challenge in an industry we’ve been a part of for over 30 years.

Adaptable, laser-focused and data-driven, boutique marketing agencies provide clients with exactly what they need while building long-term partnerships.

Chief Marketing Officers (CMOs) can continue to bring value exactly where it’s needed by solving adaptive challenges with analytical frameworks, clear C-suite communication, advocating for the customer and leading corporate social responsibility initiatives.

Across the country, we’re entering a new phase of the COVID-19 pandemic. Now is an important time to continue educating your community. These free, finished materials help health systems and healthcare businesses encourage their communities to stay true to social distancing and health guidelines.

Have you heard of Movember? Or maybe you took part in the ALS Ice Bucket Challenge? Adding gamification to your fundraising campaign is memorable, successfully engages donors and can even help your cause go viral.

Connecting and empathizing with strangers isn’t always easy. Fundraising campaigns require donors to understand and act on the direct needs of beneficiaries. Technology, used intentionally, can help donors choose to support your cause.

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

Offering telemedicine services is the new normal. As healthcare companies and hospitals roll out their latest technology, identifying and strategically marketing your telemedicine expertise converts patients — tech-savvy or not.

A robust digital presence with healthy conversion rates is imperative as more and more potential patients make decisions about their healthcare online.

Word of mouth recommendation continues to be king in healthcare marketing. However, now the people your patients trust when picking their doctor, deciding to go in for a wellness program or considering a new hospital are on social media.

There are so many pieces that need to be completed to create or improve an existing brand that often don’t get the attention they deserve. We believe the following four steps are the most important building blocks to start a brand off on the right foot and give it legs for the long haul.

It seems that if you ask anyone in charge of a team in the work-a-day world what stresses them out, lack of time finds its way to the top...

See if this sounds familiar: You have great people but could always use more. Your products/services are in line and competitive with others’ in your vertical. Your leadership is strategically sound. You have a capable, and at times, tremendous team between you and the customer. Yet you are stagnating and/or working ridiculous hours to keep forward progress. The road ahead always seems to be full of potholes and detours. Your strategies start off good, but by the time they are implemented, they appear watered down versions at best.