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B&Y Insights

Strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Battling Status Quo Bias with Patient Engagement Marketing

Battling Status Quo Bias with Patient Engagement Marketing

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

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4 Steps to Establishing a Stronger Brand

4 Steps to Establishing a Stronger Brand

There are so many pieces that need to be completed to create or improve an existing brand that often don’t get the attention they deserve. We believe the following four steps are the most important building blocks to start a brand off on the right foot and give it legs for the long haul.

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9 Reasons Your Brand is Failing (And How to Fix Them)

9 Reasons Your Brand is Failing (And How to Fix Them)

See if this sounds familiar: You have great people but could always use more. Your products/services are in line and competitive with others’ in your vertical. Your leadership is strategically sound. You have a capable, and at times, tremendous team between you and the customer. Yet you are stagnating and/or working ridiculous hours to keep forward progress. The road ahead always seems to be full of potholes and detours. Your strategies start off good, but by the time they are implemented, they appear watered down versions at best.

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B&Y and ROI

B&Y and ROI

When B&Y came into existence over 25 years ago, there was one thing that Andy and Jerry knew they wanted to prioritize at their agency — ROI.

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is your site mobile-friendly?

is your site mobile-friendly?

Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.

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Google vs. Humans

Google vs. Humans

Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???

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