Good thing we’re up for the challenge.
Improving patient safety: a tall order for a single campaign.
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B&Y Insights
Strategy
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
Persuading your audience to take action: 5 things your content MUST do.
Having a pretty new logo and a killer website design are certainly crucial pieces to creating a successful brand. But, if you can’t convince your audience that you have the right product or service for them, how far are these things going to get you?
Putting Strategy and Research to Work: The Key to Success for High-Performing Campaigns
Facebook’s advertising platform is constantly changing. But one thing remains the same — if you do your due diligence to learn your audience and create content they are interested in, your campaigns can significantly outperform Facebook’s Advertising Averages.
Why audience discovery is so important
Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is...
It’s not what you say, but how you say it: Creating your brand voice
Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of...
Why the most important piece of your ad campaign isn’t an ad type at all
Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an...
Shaking up your media mix: Snapchat geofilters
Q: What social media platform has the most photos shared per second?
B&Y and ROI
When B&Y came into existence over 25 years ago, there was one thing that Andy and Jerry knew they wanted to prioritize at their agency — ROI.
How to know if Pandora advertising is right for your campaign
According to Pandora, 48% of U.S. smartphone owners use Pandora on their device. The average user spends 1 hour and 53 minutes listening per day. All that sounds great, but you may be wondering what this means for you as a potential advertiser on Pandora.
is your site mobile-friendly?
Turning websites and smartphones into best pals. Having a website that isn’t optimized for mobile devices is like having an unreliable friend – not there when you need them. Google has been an advocate of responsive and mobile design for some time, so it wasn’t a surprise when they recently announced algorithm changes that would affect mobile search results.
top mobile trends retailers can’t afford to ignore
See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S....
Google vs. Humans
Clients often ask about best practices for SEO, and I have to admit, it’s a confusing time to be publishing digital content. There’s a lot of conflicting information out there. Recently, for example, I’ve been seeing a lot of “Google vs. humans” talk in my Twitter feed. On the one hand, we’ve got folks like Social Bazinga telling us “Write for humans. Not for Google.” On the other, we’ve got Socialmedia.biz telling us “Always write for Google, never for humans.” So, which is it? Google or humans???