B&Y Insights

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

As an agency that works with clients across all facets of healthcare, we have a unique perspective on the upcoming marketing trends in the healthcare industry. Here are our predictions on what healthcare systems are going to be focused on in 2022.

Art & Science for the Win

Art & Science for the Win

First it was newspaper, then magazine, followed by radio and shortly thereafter TV. Fast forward to present-day and we can pay to play on Snapchat, Google Ads, Instagram, Digital Display Networks and more.

The importance of brilliant creative in marketing.

How we give your company or product the perfect moniker.

Successful B2B marketing plans aren’t copied and pasted from their B2C counterparts. Unique to their industry, B2B marketing engages current and potential customers on their terms; and successful B2B marketing plans avoid these four pitfalls to grow customers, sales and ROI.

A quick Google search will uncover countless articles telling you why your business needs to be putting out original content (social media posts, blogs, video content, etc.) on the regular. And, they’re not wrong.

The base of the relationship between a brand and a consumer is feeling. People act on things they are passionate about and things they believe in. And video is a great tool to share your brand’s personality and beliefs so that your customers can experience your brand and want to support your business.

Our healthcare clients have always led their communities. And we’re proud to be able to help them find solutions to each new challenge in an industry we’ve been a part of for over 30 years.

Adaptable, laser-focused and data-driven, boutique marketing agencies provide clients with exactly what they need while building long-term partnerships.

Chief Marketing Officers (CMOs) can continue to bring value exactly where it’s needed by solving adaptive challenges with analytical frameworks, clear C-suite communication, advocating for the customer and leading corporate social responsibility initiatives.

Across the country, we’re entering a new phase of the COVID-19 pandemic. Now is an important time to continue educating your community. These free, finished materials help health systems and healthcare businesses encourage their communities to stay true to social distancing and health guidelines.

Have you heard of Movember? Or maybe you took part in the ALS Ice Bucket Challenge? Adding gamification to your fundraising campaign is memorable, successfully engages donors and can even help your cause go viral.

Connecting and empathizing with strangers isn’t always easy. Fundraising campaigns require donors to understand and act on the direct needs of beneficiaries. Technology, used intentionally, can help donors choose to support your cause.

Why would a patient choose to forgo a wellness check or a critical appointment for a chronic issue? A cognitive reason hidden deep within our brains can hold part of the answer – status quo bias. With this knowledge, strategic marketing campaigns can counteract patients’ preference for resisting change.

Offering telemedicine services is the new normal. As healthcare companies and hospitals roll out their latest technology, identifying and strategically marketing your telemedicine expertise converts patients — tech-savvy or not.

A robust digital presence with healthy conversion rates is imperative as more and more potential patients make decisions about their healthcare online.