120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Strategic Insight
Seamless Execution

10

OUR
SERVICES

At our most basic, we’re a full-service marketing agency. But our clients will tell you that doesn’t even begin to scratch the surface. That’s because we don’t just look at things from a marketing perspective. Instead, we think like CEOs — working across your entire organization to solve problems and get results. We’ve spent the last 34 years propelling hospitals, health systems and orthopedic companies to the top of their markets. 

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BRAND BUILDING

 

Giving you a competitive edge by defining, creating and leveraging your unique differentiators.

10 SECONDS IS ALL IT TAKES TO FORM AN IMPRESSION OF YOUR BRAND

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Whether helping a new company find its marketing legs, establishing a brand from the ground up or giving a current brand a much-needed refresh, we’re experts in creating a presence that is memorable and cohesive.

We believe in the importance of building a strong foundation that will set the stage for your success. By discovering who you are and what you want to share with the world, we can create a strategy, and put a face and voice to that strategy, that will allow you to tell your story and deliver on your promise better than anyone else.

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  • EXECUTIVE INTERVIEWS
  • COMPETITIVE ANALYSIS
  • LOGO DEVELOPMENT
  • NAME CREATION & DEVELOPMENT
  • POSITIONING LINE / TAGLINE CREATION
  • KEY MESSAGING DEVELOPMENT
  • MOOD BOARDS / IMAGE TREATMENTS
  • BRAND GENOME
  • MISSION / VISION CREATION

 

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CREATIVE DEVELOPMENT

Turning your competitive advantage into real, tangible creative that gives your audience a reason to believe.

80% OF PEOPLE PREFER AN AUTHENTIC BRAND

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At B&Y, our creative department doesn’t just make pretty ads. We make pretty ads that are rooted in strategy, data and a deep knowledge of how to connect with your audience. It’s this combination that leads to work that is focused on results — guiding, informing and persuading your target to CHOOSE YOU.

That means from a simple print ad to a national TV spot to a fully integrated campaign, we put the same amount of thought, expertise and passion into creating something that will resonate and inspire.

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  • CUSTOM CREATIVE DESIGN
  • COPYWRITING / CONTENT CREATION
  • VIDEO SERVICES
  • TV PRODUCTION
  • DIGITAL AD DEVELOPMENT
  • WEBSITE DESIGN & DEVELOPMENT
  • CONTENT MARKETING
  • PHOTO / VIDEO SHOOTS

 

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VIDEO & ANIMATION

Telling your story and captivating your audience in a way that is fun to watch, easy to digest, and quick to engage.

95% OF VIEWERS RETAIN A MESSAGE PRESENTED THROUGH VIDEO

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Video is a critical piece of the storytelling puzzle. With a dedicated staff of video experts, we’ve got the goods to tell any story in practically any way, from live action to animation to motion graphics — whatever will get the job done to captivate your audience and persuade them to make a move.

All of our teams work together to ensure the entire video process is seamless from start to finish. From concepting and storyboarding all the way through to shooting, editing and animating, it’s a collaborative effort that adds up to a high-end production for you.

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  • TV COMMERCIALS
  • 2D & 3D ANIMATION
  • LIVE ACTION VIDEO
  • INFOGRAPHIC VIDEOS
  • PRODUCT LAUNCH & EXPLAINER VIDEOS
  • PATIENT TESTIMONIALS
  • EMPLOYEE INTERVIEWS
  • SOCIAL MEDIA VIDEO ADS

 

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PLANNING

TRADITIONAL & DIGITAL MEDIA PLANNING

Knowing how, when and where to engage your target audience for the biggest impact and best value for your dollar.

23% MORE REVENUE WITH CONSISTENT MARKETING ACROSS PLATFORMS

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Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.

To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving toward your goals.

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  • MEDIA RESEARCH & PLANNING
  • MEDIA BUYING
  • ADVANCED HYPER-TARGETING DISPLAY ADS
  • MEDIA BUDGET ANNUAL PLANNING
  • SEARCH ENGINE MARKETING
  • OTT ADVERTISING
  • DIGITAL ANALYTICS & INSIGHTS

 

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BUSINESS INSIGHTS & SALES SUPPORT

Taking a holistic approach to streamlining your operations, synergizing your team, and customizing your sales efforts.

208% MORE REVENUE WHEN SALES AND MARKETING ARE ALIGNED

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Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.

By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.

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  • SENIOR LEADERSHIP INTEGRATION
  • COMPANY BOARDROOM PRESENTATIONS
  • BUSINESS CONSULTING
  • LEGAL / COMPLIANCE / REGULATORY NAVIGATION
  • BUSINESS INTELLIGENCE
  • INTERNAL / HR STRATEGIES
  • SALES & PRODUCT TRAINING
  • CUSTOM DIGITAL SALES TOOLS
  • SALES MESSAGING DEVELOPMENT & SUPPORT

 

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