What’s in a name?
We’ll admit it. The naming process — whether to rename an existing company, help a product hit the market or give a new business…
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Marketing ain’t what it used to be — and that’s great! This is your opportunity to push past that pesky competitive set. That is, if you can deploy your ever-changing list of possibilities to the front lines and strategically hit your audience with the most effective message. (Hint: WE can.)