120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Business INSIGHT & Sales SUpport

Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.

By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.

CONSULTING SERVICES

SENIOR LEADERSHIP INTEGRATION

COMPANY BOARDROOM PRESENTATIONS

BUSINESS CONSULTING

LEGAL / COMPLIANCE / REGULATORY NAVIGATION

BUSINESS INTELLIGENCE

INTERNAL/HR STRATEGIES

SALES & PRODUCT TRAINING

CUSTOM DIGITAL SALES TOOLS

SALES MESSAGING DEVELOPMENT & SUPPORT

 

LET’S TALK
CONSULTING

By streamlining your operations, synergizing your teams and customizing your sales efforts, we go beyond the traditional marketing agency role — helping your reach your goals from the inside out.

OUR LATEST THINKING
Know How Your Ads Are Really Performing with these KPIs

Know How Your Ads Are Really Performing with these KPIs

Media platforms offer so many different data points to their advertisers that it can be easy for marketers to lose sight of which metrics are important to follow. Following the right key performance indicators (KPIs) can help you make better decisions about your marketing and advertising spend. To help you sort through this data overload and have a more accurate picture of your brand health, we’re going to walk you through valuable KPIs to track during three key stages of the marketing funnel.

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Which Media Channels to Use Throughout the Buyer’s Journey

Which Media Channels to Use Throughout the Buyer’s Journey

In today’s market, there are seemingly endless ways to reach consumers. Print, digital, video, social media, the list goes on and on. It can leave marketers wondering which is most effective and where they should place their advertising budgets. To build a successful media strategy, we suggest thinking of the channels you’re using in relation to the marketing funnel. Then you can pair your media and message to your target audience’s stage in the buyer’s journey.

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