120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Business INSIGHT & Sales SUpport

Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.

By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.

CONSULTING SERVICES

SENIOR LEADERSHIP INTEGRATION

COMPANY BOARDROOM PRESENTATIONS

BUSINESS CONSULTING

LEGAL / COMPLIANCE / REGULATORY NAVIGATION

BUSINESS INTELLIGENCE

INTERNAL/HR STRATEGIES

SALES & PRODUCT TRAINING

CUSTOM DIGITAL SALES TOOLS

SALES MESSAGING DEVELOPMENT & SUPPORT

 

LET’S TALK
CONSULTING

By streamlining your operations, synergizing your teams and customizing your sales efforts, we go beyond the traditional marketing agency role — helping your reach your goals from the inside out.

OUR LATEST THINKING
What Is Microlearning? Benefits and How to Get Started

What Is Microlearning? Benefits and How to Get Started

Have you ever thought of the power of using videos for your internal teams like you do for customers? When we heard about the trend of microlearning, particularly when utilizing videos, our gears immediately started turning. Videos with targeted, compact information could be helpful for HR departments onboarding and training new employees, internal communications teams disseminating updates with coworkers, or sales and marketing teams sharing training and product overviews with dealers and distributors.

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How to Respond When Adversity Hits Your Brand

How to Respond When Adversity Hits Your Brand

In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.

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4 Tips for Marketing in an Economic Downturn

4 Tips for Marketing in an Economic Downturn

While economists disagree on whether the economy is heading for a full recession or if we’re just entering a downturn, the effects are being felt in the business community. Many companies turn to their marketing budgets as a place to cut and save money—however, during times of economic stress, it’s more important than ever to stay engaged with your loyal customers. History has shown that brands who continue to invest in marketing and innovation during recessions and downturns are the ones who come out ahead when the economy picks back up.

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