120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Business INSIGHT & Sales SUpport

Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.

By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.

CONSULTING SERVICES

SENIOR LEADERSHIP INTEGRATION

COMPANY BOARDROOM PRESENTATIONS

BUSINESS CONSULTING

LEGAL / COMPLIANCE / REGULATORY NAVIGATION

BUSINESS INTELLIGENCE

INTERNAL/HR STRATEGIES

SALES & PRODUCT TRAINING

CUSTOM DIGITAL SALES TOOLS

SALES MESSAGING DEVELOPMENT & SUPPORT

 

LET’S TALK
CONSULTING

By streamlining your operations, synergizing your teams and customizing your sales efforts, we go beyond the traditional marketing agency role — helping your reach your goals from the inside out.

OUR LATEST THINKING
How to Reset Your Healthcare Marketing Plan

How to Reset Your Healthcare Marketing Plan

If you’re feeling like your healthcare company’s marketing plan could use an overhaul for the new year, now is the perfect time to start reassessing. With the pandemic having put the healthcare industry in a state of flux for the past few years, you might find that your marketing strategy moved off of center – and necessarily so – and now’s the time to recommit to executing on a growth trajectory.

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What is Social Responsibility Marketing and Why Does it Matter?

What is Social Responsibility Marketing and Why Does it Matter?

Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.

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Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

In our digital world, the idea of direct mail marketing—sending consumers advertisements through the postal service—can seem out of date. However, we’re here to make the case for direct mail. A well-done mailer can delight consumers, have more interactivity than a digital ad, and can even be paired with modern technology to make for a really impactful asset in your strategic marketing plan.

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