120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Traditional & DIgital Media Planning

Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.

To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.

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MEDIA PLANNING

Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.

MEDIA PLANNING SERVICES

MEDIA RESEARCH AND PLANNING

DIGITAL & SOCIAL MEDIA

OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST

ADVANCED HYPER-TARGETING DISPLAY ADS

MEDIA BUDGET ANNUAL PLANNING

SEARCH ENGINE MARKETING (SEM)

OTT ADVERTISING

DIGITAL ANALYTICS AND INSIGHT

OUR LATEST THINKING
The Importance of Product Packaging & Design

The Importance of Product Packaging & Design

As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.

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Are Trade Shows Still Valuable in 2023?

Are Trade Shows Still Valuable in 2023?

If you’re a B2B business with the opportunity to attend an industry trade show, they are worth making room for in your budget. Trade shows provide a unique opportunity for you to interact with a large number of qualified prospects who also get the chance to interact with your products.

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Can You Define Your Target Audience?

Can You Define Your Target Audience?

If you were put on the spot, could you describe your brand’s target audience? How much detail could you give? If you feel like you might be at a loss for a quick answer, we can help!

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