120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Traditional & DIgital Media Planning

Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.

To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.

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MEDIA PLANNING

Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.

MEDIA PLANNING SERVICES

MEDIA RESEARCH AND PLANNING

DIGITAL & SOCIAL MEDIA

OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST

ADVANCED HYPER-TARGETING DISPLAY ADS

MEDIA BUDGET ANNUAL PLANNING

SEARCH ENGINE MARKETING (SEM)

OTT ADVERTISING

DIGITAL ANALYTICS AND INSIGHT

OUR LATEST THINKING
Brand Ambassadors vs. Influencers—Which Best Suits Your Brand?

Brand Ambassadors vs. Influencers—Which Best Suits Your Brand?

Attract new customers and expand your brand’s reach with brand ambassador or influencer marketing. These relatively newer marketing tactics have staying power, not to mention a serious amount of clout with consumers. A 2020 consumer survey by Matter Communications found that 61% of consumers trust recommendations from friends, family members or influencers on social media compared to only 38% who reported being likely to trust a brand on social media.

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Where to Look When Your Marketing Dollars Aren’t Working

Where to Look When Your Marketing Dollars Aren’t Working

Do you feel like you’re not seeing the return on investment you were hoping for with your marketing efforts? Occasionally we’ll hear from businesses that they feel like their marketing spend just isn’t paying off the way they’d hoped and they’re not sure why. This tends to be particularly true in regard to digital advertising. If this struggle sounds familiar to you, let’s get to the bottom of it. There are many places to look when your marketing is proving less than effective but, as a start, let’s dig in to five of the most common issues.

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7 Tips for Success in Your Agency Partnership

7 Tips for Success in Your Agency Partnership

In our over thirty years as a marketing and advertising agency, we’ve seen first-hand how strong partnerships are built, as well as which pitfalls can strain a relationship between a business and their agency. Today we’re offering our seven top tips for creating a strong, successful working relationship with your agency, right from the first meeting.

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