120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Traditional & DIgital Media Planning

Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.

To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.

LET’S TALK
MEDIA PLANNING

Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.

MEDIA PLANNING SERVICES

MEDIA RESEARCH AND PLANNING

DIGITAL & SOCIAL MEDIA

OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST

ADVANCED HYPER-TARGETING DISPLAY ADS

MEDIA BUDGET ANNUAL PLANNING

SEARCH ENGINE MARKETING (SEM)

OTT ADVERTISING

DIGITAL ANALYTICS AND INSIGHT

OUR LATEST THINKING
Do You Have a Well-Balanced Marketing Funnel?

Do You Have a Well-Balanced Marketing Funnel?

There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.

read more
5 Marketing Plan Mistakes and What to Do Instead

5 Marketing Plan Mistakes and What to Do Instead

When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.

read more