120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Traditional & DIgital Media Planning

Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.

To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.

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MEDIA PLANNING

Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.

MEDIA PLANNING SERVICES

MEDIA RESEARCH AND PLANNING

DIGITAL & SOCIAL MEDIA

OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST

ADVANCED HYPER-TARGETING DISPLAY ADS

MEDIA BUDGET ANNUAL PLANNING

SEARCH ENGINE MARKETING (SEM)

OTT ADVERTISING

DIGITAL ANALYTICS AND INSIGHT

OUR LATEST THINKING
What is Social Responsibility Marketing and Why Does it Matter?

What is Social Responsibility Marketing and Why Does it Matter?

Increasingly, consumers want to do business with brands who make a difference in the world. And big brands are taking notice. You might have already seen this trend as more and more brands are sharing their views on social justice issues, starting foundations, or committing to being more environmentally friendly. Not only is this a good thing to do for society, but it’s largely being driven by consumer demand.

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Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

Direct Mail Isn’t Dead: 5 Reasons to Use Direct Mail in 2023

In our digital world, the idea of direct mail marketing—sending consumers advertisements through the postal service—can seem out of date. However, we’re here to make the case for direct mail. A well-done mailer can delight consumers, have more interactivity than a digital ad, and can even be paired with modern technology to make for a really impactful asset in your strategic marketing plan.

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Hire Better Candidates with Recruitment Marketing

Hire Better Candidates with Recruitment Marketing

It’s a tough time to be hiring new employees. Companies across industries seem to have open roles to fill. In an employees’ market, how can you set yourself apart? More and more HR and talent acquisition departments are turning to marketing and advertising to find new ways to reach potential candidates. Let’s take a closer look at how branding, marketing and advertising can be leveraged to hire the right candidates for your open positions.

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