120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

CREATIVE
DEVELOPMENT

At B&Y, our creative department doesn’t just make pretty ads. We make pretty ads that are rooted in strategy, data and a deep knowledge of how to connect with your audience. It’s this combination that leads to work that is focused on results — guiding, informing and persuading your target to CHOOSE YOU.

That means from a simple print ad to a national TV spot to a fully integrated campaign, we put the same amount of thought, expertise and passion into creating something that will resonate and inspire.

Creative Development Services

CUSTOM CREATIVE DESIGN

COPYWRITING / CONTENT CREATION

VIDEO SERVICES

TV PRODUCTION

DIGITAL AD DEVELOPMENT

WEBSITE DESIGN AND DEVELOPMENT

CONTENT MARKETING

PHOTO / VIDEO SHOOTS

Let's Talk
Creative Development

Creativity + strategy + data. It’s the perfect formula for work that looks good and performs even better. Our creative team can strategize, write, design, shoot and develop any marketing piece you need with our eyes closed.

OUR LATEST THINKING
Navigating Advertising in an Election Year

Navigating Advertising in an Election Year

Most Americans are familiar with political ads filling our airways during an election cycle. In a presidential election this year, the advertising market is on track to be more crowded with political spending than ever before. With all of those ads pouring into the market, how should the average business approach advertising through the fall?

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3 Quick Wins to Improve Your Digital Ad Creative

3 Quick Wins to Improve Your Digital Ad Creative

Do you feel like your digital ads aren’t showing the return on investment you’d hoped to see? Whether you’re advertising on social media or digital display networks, making a couple thoughtful, strategic updates to your ad creative could have a measurable impact on the overall performance of your campaigns. Here are three quick changes you can make to your next digital ad campaign to see better ROI.

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How the Holidays Affect Your Digital Marketing

How the Holidays Affect Your Digital Marketing

During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.

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