120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Brand
Building

Whether helping a new company find its marketing legs, establishing a brand from the ground up or giving a current brand a much-needed refresh, we’re experts in creating a presence that is memorable and cohesive.

We believe in the importance of building a strong foundation that will set the stage for your success. By discovering who you are and what you want to share with the world, we can create a strategy, and put a face and voice to that strategy, that will allow you to tell your story and deliver on your promise better than anyone else.

Brand Building Services

EXECUTIVE INTERVIEWS

COMPETITIVE ANALYSIS

LOGO DEVELOPMENT

NAME CREATION AND DEVELOPMENT

POSITIONING LINE / TAGLINE CREATION

KEY MESSAGING DEVELOPMENT

MOOD BOARDS / IMAGE TREATMENTS

MISSION / VISION CREATION

Let's Talk
Brand Building

You’ve got unique differentiators — and we know how to use them to give you a competitive edge. From new companies to existing ones needing a marketing refresh, we’ll help you build the brand of your dreams.

OUR LATEST THINKING
Does Your Website Have These 7 Key Features?

Does Your Website Have These 7 Key Features?

In today’s digital world, it is essential for businesses to have some type of web presence. Look at your website today. Is it putting your brand’s best foot forward? If you’re not sure your website is hitting the mark, let’s walk through seven components of a strong website. Then you can see how your site is measuring up and what exactly you might want to work on during your next site redesign.

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Get More Qualified Traffic with Niche Keywords

Get More Qualified Traffic with Niche Keywords

A great way to start improving SEM ad performance is to make sure your ads are serving to the right audience. Using niche keywords helps ensure you’re giving your attention and spend to keywords specific to your niche instead of relying on buzz phrases or big industry keywords which often bring too much noise and not enough focus.

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How to Increase B2B Sales with Digital Marketing

How to Increase B2B Sales with Digital Marketing

Have you tried digital marketing but felt like it wasn’t right for your B2B company? You’re not alone. At first glance, digital advertising does seem tailored to direct to consumer businesses, but (and you’ll have to trust us here) it’s not just for B2C.

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