PARKVIEW PARKVIEW field As one of the major sports attractions in the region, Parkview decided it was time to “up their advertising game” at Parkview Field – working with the TinCaps and Parkview Physicians Group to strengthen the Parkview brand within the stadium....
PARKVIEW electronic health record How do you explain a complicated idea in just 30 seconds? At B&Y, we used colorful motion graphics to communicate the benefits of Parkview’s new electronic health record — a real-time, digital version of each patient’s medical...
PARKVIEW PARKVIEW heart and er tv When B&Y was tasked with creating TV commercials for two of Parkview’s biggest service lines — emergency and heart — we came up with a unique twist on an old idea. Why not feature Parkview physicians in a traditional “talking...
PARKVIEW mychart CAMPAIGN Technology was the name of the game at B&Y for the MyChart campaign. A “techy” look and feel helped relay the message about this incredible resource that allows patients to take an active role in their healthcare experience. MyChart lets...
PARKVIEW ortho hospital superhero CAMPAIGN As an entire hospital dedicated solely to handling orthopedics, Parkview Ortho Hospital (POH) needed an advertising campaign that was all their own – cohesive with, yet independent from, the overarching Parkview Health...
