120 West Superior Street
Fort Wayne, IN 46802



As one of the major sports attractions in the region, Parkview decided it was time to “up their advertising game” at Parkview Field – working with the TinCaps and Parkview Physicians Group to strengthen the Parkview brand within the stadium. B&Y came up with a creative campaign to not only immerse spectators in the Parkview brand, but also spread healthy ideas everywhere they looked. It was the perfect opportunity to make Parkview a visible part of this popular baseball park.

  • Ads
  • Out-of-Home

the solution:

  • Make sure the Parkview brand is seen throughout the entire park – from drinking fountains to restrooms
  • Use clever copy that is both entertaining and informative
  • Incorporate a sea of “Parkview green” to draw attention and create a cohesive, recognizable campaign
  • Use this as an opportunity to give health tips, as well as information on prevention and screenings to keep people healthy

the result:

  • A “take over” of Parkview Field gives the entire stadium a Parkview look and feel, with relevant messages around every corner
  • People are constantly reminded of the connection Parkview Field has to Parkview Health
  • Encourages the community to stay healthy with ways to prevent sickness
  • Concepts tailored specifically to each location in the ballpark allows the campaign to be personalized to specific audiences