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Fort Wayne, IN 46802


PARKVIEW heart and er tv

When B&Y was tasked with creating TV commercials for two of Parkview’s biggest service lines — emergency and heart — we came up with a unique twist on an old idea. Why not feature Parkview physicians in a traditional “talking head” format, but give them a high-tech “touchscreen” to interact with? The result is an eye-catching series of commercials that feature colorful motion graphics to illustrate each story and a real Parkview physician who adds a friendly, human face. The spots are the perfect blend of warmth and technology. 

  • Strategy
  • Storyboarding
  • TV