Rebrand When a new ownership group acquired this orthopedic device company, they knew the brand needed to evolve to reflect their commitment to innovation and their vision for the future. Through in-depth brand perception research, we uncovered misalignments between...
Branding With Quality Recovery’s innovative wound care protocol, surgeons could drop-ship a personalized wound care kit directly to their patients following surgery. Although a game-changing solution, there was one major hurdle: ensuring the product looked as good as...
exactech Corporate BRAND CAMPAIGN Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience. After conducting quantitative surgeon research, B&Y was able to land on a creative...
ZIMMER BIOMET Signature Solutions Campaign With the evolution of value-based healthcare causing a paradigm shift in the healthcare industry, Zimmer Biomet knew there was a chance to come up with a holistic solution that would not only be positively disruptive in the...
Someday is Today How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads...
