PARKVIEW GO CAMPAIGN When Parkview decided to take a new approach to healthcare that focuses on the well-being of each person as a whole, B&Y was challenged to create a campaign to engage the community in this new direction. We started by brainstorming what we...
PARKVIEW HEALTH elite woman CAMPAIGN A part of Parkview Physicians Group, Elite Woman offers women health and beauty services like facials and laser treatments. Because they are dedicated to helping women look and feel their best, Elite Woman needed a brand image that...
fwac department of health heroes plan CAMPAIGN How do you encourage an entire community to take steps for better health? An eye-catching, whimsical campaign certainly gets the job done. In this case, the Fort Wayne – Allen County Department of Health was on a mission...
XP Knee Campaign When you’ve got a product as revolutionary as the Vanguard XP Total Knee, you need a TV commercial that can do it justice. That’s exactly what the B&Y team set out to accomplish with their “Missed Connections” campaign. The star of the show — the...
biomet less is more When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time,...
