ZIMMER BIOMET NICKNAME CAMPAIGN For their new digital campaign, orthopedic powerhouse Zimmer Biomet had a lot they wanted to accomplish: build brand awareness, block competitive threats and reach prospective patients throughout the continuum of care. To accomplish...
VAN WERT HEALTH Van Wert County HOSPITAL REBRAND Although Van Wert County Hospital had invested an incredible amount of resources to improve the level of care they could provide, they didn’t have the reputation to match. For their transformation to be complete, they...
TRISTAR HEALTH SJRI – LIFE IN MOTION CAMPAIGN The Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the...
Parkview Mom 2.0 With the overwhelming success of the first Parkview Mom campaign, Parkview decided it was time for round two. This new Parkview Mom campaign has the same focus as the first one — letting real Parkview moms and babies steal the show. But this time, we...
PARKVIEW GO CAMPAIGN When Parkview decided to take a new approach to healthcare that focuses on the well-being of each person as a whole, B&Y was challenged to create a campaign to engage the community in this new direction. We started by brainstorming what we...
