ROSA Knee Campaign Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to...
ZIMMER BIOMET NICKNAME CAMPAIGN For their new digital campaign, orthopedic powerhouse Zimmer Biomet had a lot they wanted to accomplish: build brand awareness, block competitive threats and reach prospective patients throughout the continuum of care. To accomplish...
VAN WERT HEALTH Van Wert County HOSPITAL REBRAND Although Van Wert County Hospital had invested an incredible amount of resources to improve the level of care they could provide, they didn’t have the reputation to match. For their transformation to be complete, they...
A Better Tomorrow The opening of the new Parkview Cancer Institute (PCI) was a monumental moment for our entire region. This revolutionary new facility brings the “best of the best” in cancer care under one roof. With a unique, patient-centered approach to healing,...
PARKVIEW HEART INSTITUTE WE BELIEVE IN BETTER HEART CAMPAIGN Tasked with creating a new branding campaign for Parkview Heart Institute, B&Y found inspiration in the people of Parkview — the dedicated co-workers and physicians who continually strive to deliver...
