120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

ROSA Knee Campaign

ROSA Knee Campaign

ROSA Knee Campaign Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to...
Nickname Campaign

Nickname Campaign

ZIMMER BIOMET NICKNAME CAMPAIGN For their new digital campaign, orthopedic powerhouse Zimmer Biomet had a lot they wanted to accomplish: build brand awareness, block competitive threats and reach prospective patients throughout the continuum of care. To accomplish...
Rebrand

Rebrand

VAN WERT HEALTH Van Wert County HOSPITAL REBRAND Although Van Wert County Hospital had invested an incredible amount of resources to improve the level of care they could provide, they didn’t have the reputation to match. For their transformation to be complete, they...
Life in Motion Campaign

Life in Motion Campaign

TRISTAR HEALTH SJRI – LIFE IN MOTION CAMPAIGN The Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the...
Parkview Mom 2.0

Parkview Mom 2.0

Parkview Mom 2.0 With the overwhelming success of the first Parkview Mom campaign, Parkview decided it was time for round two. This new Parkview Mom campaign has the same focus as the first one — letting real Parkview moms and babies steal the show. But this time, we...